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ActivEngage

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Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Viral Video Can Make Your Dealership As Cool As PSY

 

Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible – “Gangnam Style” has received over 600 million views at the time of this writing. PSY has performed his bizarre equestrian jig on The Today ShowEllen, and Saturday Night Live. And he owes all of his success in America to the popularity of his viral video.

There are tons of brands, products, and would-be-celebrities who have found fortune and fame by producing a video that spreads around the Internet like wildfire. These videos are called “viral” because, like a virus, they spread infectiously, quickly contaminating the Internet with a fever of sharing and reblogging. The effectiveness of viral videos can not be understated – which is why both presidential campaigns just finished pouring millions of dollars into creating their own  Youtube videos. So the question is – how can car dealers get in on the viral craze?

Howard Polirer, director-industry relations for AutoTrader.com, estimated that 25% of all U.S. dealers now use online video in their marketing efforts. This means that dealerships are doing a better job of targeting their viewer audience. But humor is always the key to making a truly viral video. Check out Clay Corp’s successful “Let’s Get Naked!” video, in which the dealer promises to show his customer’s everything – and then strips down to his tighty-whiteys to prove it.

Viral marketing can catapult your dealership brand into the national spotlight, and sell you more cars. Get creative with your web content. We can help with that – follow ActivEngage’s blog for more ideas, marketing tips, and auto industry news!

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