Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
I was excited to hear about the great turn out at Digital Dealer 11, the Driving Sales Executive Summit and J.D. Power Internet Roundtable. It’s amazing to see how far these conferences have come and to be able to host keynotes such Eric Qualman, author of Socialnomics, and Gary Vanyerchuck, author of Crush It and the Thank You Economy.
It was reassuring that these keynote speakers along with other industry thought leaders had such a positive outlook on the future social media landscape for the automotive industry. The questions that I keep asking myself since f8 is what does Facebook Timeline mean to dealers and how will that change the game.
For starters, if you haven’t already enabled Facebook Timeline, there is an easy tutorial on how to add it to your profile on TechCrunch (http://techcrunch.com/2011/09/22/how-to-enable-facebook-timeline/).
Facebook Timeline is going to change everything. The Facebook News Feed as we know has already started to change from being chronological to relevant. Our Facebook profiles and pages are going to become a historical timeline of our personal and brands life.
This means that procuring content will become more challenging and brands will be forced to build engaging relationships with their customers. Relevancy, you’ve heard it a million times, but now it will be a prerequisite if you want your post to even appear on the News Feed.
Here are 5 simple steps that I recommend you follow if you want to stay ahead of the curve when these changes occur in the upcoming weeks:
Lastly, keep in the mind that a lot of the Facebook applications you’ve seen are going to radically change so don’t get too hung up them. The new Open Graph API on Facebook is going to be less about searching your inventory and more about your customers seeking help from friends on brand consideration.