Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Aden M Smith

Aden M Smith CEO

Exclusive Blog Posts

Facebook and Google My Business Posts

Facebook and Google My Business Posts

    If you are already putting posts on Facebook then you need to also put them on Google My Business. You already have the content…

A 5 Step Plan to Improve the People in Your Dealership

A 5 Step Plan to Improve the People in Your Dealership

Developing and improving the people in the dealership is the best way to get a solid ROI. Employees will work harder when they are cared for. Making the wo…

3 Key Metrics for Measuring the Inbound Phone Experience

3 Key Metrics for Measuring the Inbound Phone Experience

Call tracking and analytics firm, CallSource, recently released their first Inbound Phone Experience Study. The goal was to determine the impact on custome…

Making Deposits of Trust

Making Deposits of Trust

  Working with people is like a bank account. You are constantly making withdrawals and deposits of trust to help establish a working relat…

Improving Service CX: Dealing with Additional Services

Improving Service CX: Dealing with Additional Services

In our month-long series on improving the customer experience in the service department, we now look at the second-most common issue identified by cust…

Did you know Auto Lead Capture is just like the Game of Football?

There’s no denying – sales is a lot like the game of football. You need a great team and you need a solid winning strategy.

This also means; right from the opening kickoff to the final play you can never drop the ball. Right from capturing auto leads to nurturing them in the automotive industry as well you simply can’t drop the ball

Needless to say; automotive lead capture requires perseverance. It demands a clear strategy and the drive to win.

Quite like the game of football it requires a clear strategy to win in the automotive business: Let’s not deny; professional football is lot more than releasing the players onto the field. Instead teams together with coaches create strategies to approach to the game. The same applies to closing the deal with your leads. With a great strategy you may optimize your automotive lead capture, guide them through every “play”. This means; along with the initial automotive lead capture, you need to nurture your leads along the way. A solid and well-designed sale funnel needs to be in place.

Just like the game of football fumbling the ball can cost you touchdown: what happens when you fumble the ball in a football game? The opposite team member swoop right in and grab it, right? This exactly what happens in the automotive industry as well – here dropping the ball means losing your lead. It’s important to keep existing leads engaged.

You need talented players:  A couple of great players can elevate a football team to Superbowl  champions. Building a great sales team starts with hiring the best talent to selecting the best and exclusive lead provider. As a matter of fact; technology solutions like data-driven digital marketing and sophisticated CRMs can be enormously helpful for automotive lead capture.

Winning the Game of Auto Lead Capture is thus like the game of football. Today's automotive market is extremely competitive.  Therefore, it is crucial to implement the right marketing plan. You need a reputable auto lead provider that will provide you with a free marketing analysis outlining various methods to reach your target market, lower your expenses, and increase your profits.

 Auto Lead Pro connects your dealership with serious shoppers looking for their next car. We utilize user-friendly search tools that help customers find the car they want and buy it from you!

Oliver Twist

Everything looks like football, you can make many more comparisons.

Linkoln Jakson

Yes, I agree, with football you can compare a lot of things. But it’s best to watch football, yesterday there were great matches, I watched them all day. Match schedule looked here .

James Dong

Football symbolizes the achievement of value (the ball is scored on goal)

 Unlock all of the community & features  Join Now