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Jared Hamilton
From: Jared Hamilton
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Aden M Smith

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Exclusive Blog Posts

Stop Multitasking in the BDC. Learn to Delegate and Say No.

Stop Multitasking in the BDC. Learn to Delegate and Say No.

There are many opinions on whether or not one can truly multitask. However, for those of us who work in the BDC, multitasking is a quintessential part of o…



The average automobile salesperson wage was (As of Jan 10, 2020) in the United States is $42,950 a year [sourced from].  I personally know …

When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

Did you know Auto Lead Capture is just like the Game of Football?

There’s no denying – sales is a lot like the game of football. You need a great team and you need a solid winning strategy.

This also means; right from the opening kickoff to the final play you can never drop the ball. Right from capturing auto leads to nurturing them in the automotive industry as well you simply can’t drop the ball

Needless to say; automotive lead capture requires perseverance. It demands a clear strategy and the drive to win.

Quite like the game of football it requires a clear strategy to win in the automotive business: Let’s not deny; professional football is lot more than releasing the players onto the field. Instead teams together with coaches create strategies to approach to the game. The same applies to closing the deal with your leads. With a great strategy you may optimize your automotive lead capture, guide them through every “play”. This means; along with the initial automotive lead capture, you need to nurture your leads along the way. A solid and well-designed sale funnel needs to be in place.

Just like the game of football fumbling the ball can cost you touchdown: what happens when you fumble the ball in a football game? The opposite team member swoop right in and grab it, right? This exactly what happens in the automotive industry as well – here dropping the ball means losing your lead. It’s important to keep existing leads engaged.

You need talented players:  A couple of great players can elevate a football team to Superbowl  champions. Building a great sales team starts with hiring the best talent to selecting the best and exclusive lead provider. As a matter of fact; technology solutions like data-driven digital marketing and sophisticated CRMs can be enormously helpful for automotive lead capture.

Winning the Game of Auto Lead Capture is thus like the game of football. Today's automotive market is extremely competitive.  Therefore, it is crucial to implement the right marketing plan. You need a reputable auto lead provider that will provide you with a free marketing analysis outlining various methods to reach your target market, lower your expenses, and increase your profits.

 Auto Lead Pro connects your dealership with serious shoppers looking for their next car. We utilize user-friendly search tools that help customers find the car they want and buy it from you!

Oliver Twist

Everything looks like football, you can make many more comparisons.

Linkoln Jakson

Yes, I agree, with football you can compare a lot of things. But it’s best to watch football, yesterday there were great matches, I watched them all day. Match schedule looked here .

James Dong

Football symbolizes the achievement of value (the ball is scored on goal)

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