A loaded question indeed! Speak with 10 different individuals and you may get 10 different answers. But before delving any further and before we answer that question it’s time to understand the basics.

It’s time to take a closer look at some of the dynamics of the 3rd party exclusive auto lead industry.

3rd party auto leads are usually provided for specific purposes:

• New vehicles leads
• Used vehicle leads
• Special finance leads also known as Subprime leads

Why do you need 3rd party auto leads at all?

Think once; you have a sleek website with great navigation, snappy images and live chat support, still you are unable to attract auto buyers to your dealership. So; what could be the reason?

 It’s impossible to point out one single reason as there could be a number of contributing factors. For instance you probably don’t have a tailored marketing strategy in place, or probably you are not spending an adequate amount of time in marketing or possibly hiring inexperienced marketers might have resulted in drop off your car sales figures.

Moreover; the whole automotive lead generation market has witnessed a great shift in consumer behavior.

More than 90% of car consumers nowadays use the internet for comparing new and old car rates and learn more about the vehicle of their choice. But with overloaded internet information, dealers struggle to attract the genuinely interested shoppers.  This is where professional auto lead providers come in.

Benefits of hiring a professional lead generating company.

You Get Maximum Amount Of Quality Auto Leads: Doesn’t really matter if you are looking for subprime auto leads or insurance leads the professional lead generating companies offer a wide variety of leads for the car dealers to meet their business requirements.

You Get Verified Leads: Honestly; there is no point in getting fruitless leads until and unless they actually turn into customers quickly. Worry not; the reputed automotive lead providers only supply leads that are verified. For the uninitiated; verification is done employing highly sophisticated in-house verification system that screens a good lead and filters out the bad ones.

Meeting Deadlines Become Easier: Every dealership has its own individual business goal and business demands and it is the responsibility of the professional auto lead providers to satisfy the business needs within the stipulated time frame. Usually, a reputed auto lead provider supplies a consistent flow of fresh, high quality and effective leads every month within the time frame as agreed upon.

Their Research Team Looks Out For Innovative Ways To Get The Attention Of Maximum Potential Auto Buyers: It’s pretty logical for the lead generating companies to develop landing pages; car leads websites, carry on email marketing campaigns and other online and offline marketing methods to attract an increased number of visitors per day. The auto lead providers thus have a research team that is always on the lookout for fresh ways to arrest the attention of only the potential auto buyers.

It is thus clear why so many dealers all across the world are now looking for auto lead providers on a regular basis. Because they supply the dealers with the maximum amount of new and used car leads and insurance leads at the most competitive rate.

Now, let us come back to the question we started with - automotive lead providers – A friend or a foe? The answer—YES to both!

They are a friend because the lead providers leverage technology to gather, filter and deliver quality auto leads in a more efficient manner. The coin however flips when you hire the wrong people for the right task.

All leads are not created equal as they differ in terms of quality and efficacy. “Quality is job number one” - The old Ford slogan stands as the absolute truth in automotive leads as well.

Yes, quality and consistent lead flow is the bedrock of any car dealership and the must element to help dealers survive in a brutal marketplace.