It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going social. Flash is facing new challengers.Tablets are trendy. Mobile is a must. Tastemakers are chomping for quick-loading sites that look slick and perform even better. How does a dealer keep up? For many, it will mean that age-old New Year adage: out with the old, in with the new. But you won’t have to do it alone. My associate Andy and I are here to help you “bring sexy back” to your dealer website with this five-part series on modern website must-haves.
What does a sexy dealer website look like in 2011? The answer is a mix of old and new. As always, a sexy dealer website is one hundred percent focused on the end goal: helping in-market consumers find and purchase a vehicle as swiftly and seamlessly as possible. That hasn’t changed. What has changed is that consumers expect websites to be “smart” – providing just the information they need when they need it. Knowing that, here's my definition of a sexy dealer website in 2011:
What’s sexy now is a website that is so fast and intuitive that it can literally match its actions to the buyer’s desires, stroke for stroke-wherever the consumer is, on whatever device the consumer is using.
It’s a tall order, but no one said being sexy was easy. Stay tuned over the next month as Andy and I bring you hot expert tips on how to "bring sexy back" to your dealer website.