Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The Pinnacle Award is the highest recognition possible, according to PCG President Brian Pasch. Pasch stated, “Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production.”
Pasch elaborated on the dramatic enhancements to ADP Digital Marketing/Cobalt’s digital solution in the printed awards book, saying, “The biggest surprise of this year is the improvements delivered by the new ADP|Cobalt website platform. The design and engineering team at ADP|Cobalt made a strong investment in their website platform that we recognize and reward with their inclusion in the search marketing award list.
The ADP|Cobalt digital marketing platform is rapidly expanding and includes products and services that cover social media, reputation management and enhanced analytics…The dramatic changes in site architecture that have been completed this year are impressive.”
Greg Meyer, Vice President of Technology for ADP/Cobalt responded to the win, saying “I would like to thank our dealer partners who have provided input and review of our new solutions, their insight has been instrumental. This recognition is a significant milestone on the merger of The Cobalt Group and ADP Digital Marketing and a reflection of what is to come as we continue to gain momentum with our ground breaking digital marketing solutions.”
Read the full announcement from PCG Marketing here.