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Jared Hamilton
From: Jared Hamilton
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CDK Global

CDK Global

Exclusive Blog Posts

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Over the last year, we have used several companies to assist in the "Hurry Up and grab these hot trade-in leads" trend.  We trained staff.&n…

10 Steps to Become a Servant Leader

10 Steps to Become a Servant Leader

The term “servant leadership” was first coined in an essay written by Robert Greenleaf in 1970. Later he expanded the essay into a book, which …

So how do you get leads to reply to you, anyways?

So how do you get leads to reply to you, anyways?

There is nothing more frustrating for the Internet/BDC Department (or for your sales team) than receiving a bunch of new leads... every single day... that …

The Best leads are Where now

The Best leads are Where now

As the internet and marketing manager, I am flooded with information from all parts of our buying process daily.  How many "real" leads d…

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy. Don't for…

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

 

Bryan Armstrong
Wow. IT's simply unfthomable to me that we still struggle with such basics. Is it any wonder that people consider 6% to be an "adequate" lead to close ratio? I can't help but believe that if we actually provide all that we promise to 30% would be attainable. Though I average 18% and 24% on a 90 day average, I can't help but BELIEVE that it is attainable. Can anyone share their #s?
Bryan Armstrong
"Unfathomable"
Kevin Bookbinder
The graphic is somewhat shocking. This clearly illustrates a broken process. The lead to sale process is extremely inefficient and relatively dysfunctional.
Chris Costner
WOW is right Bryan. In my opinion, the most important "touch point" for both the dealer and consumer and we still have these problems mentioned. It makes you wonder who is on board and who isn't with BDC/Internet departments. Bryan we aren't at the 30% "LTC" ratio YET, but are consistent with a 17% - 23% average and have seen it at 25% many times. For the rest of the industry reading and guilty: these leads being "abused" are no different than a customer standing in your showroom.
Peter Kahn
Hi Chris and others, My team did the study. Thanks very much for your insightful comments. It sounds like you are both troubled by the results, but engaged and care about your customers more than most. We have been doing studies like this for years and one of the questions that plague us is "Why?" Why are email leads, particularly the ones where customers clearly state an intent to buy, treated with so little care? Are Internet departments over-worked? Are processes not in place and understood? Are sales reps mostly focused on the "walk-in"? Would really welcome your insight on what are the impediments in the store that keep the close rates so low, and deter customers from even bothering to fill out the lead forms. I would love to publish a more positive study next year. Peter Kahn Research Director: ADP/DM - Cobalt

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