Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
CDK Global

CDK Global

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

 

Bryan Armstrong
Wow. IT's simply unfthomable to me that we still struggle with such basics. Is it any wonder that people consider 6% to be an "adequate" lead to close ratio? I can't help but believe that if we actually provide all that we promise to 30% would be attainable. Though I average 18% and 24% on a 90 day average, I can't help but BELIEVE that it is attainable. Can anyone share their #s?
Bryan Armstrong
"Unfathomable"
Kevin Bookbinder
The graphic is somewhat shocking. This clearly illustrates a broken process. The lead to sale process is extremely inefficient and relatively dysfunctional.
Chris Costner
WOW is right Bryan. In my opinion, the most important "touch point" for both the dealer and consumer and we still have these problems mentioned. It makes you wonder who is on board and who isn't with BDC/Internet departments. Bryan we aren't at the 30% "LTC" ratio YET, but are consistent with a 17% - 23% average and have seen it at 25% many times. For the rest of the industry reading and guilty: these leads being "abused" are no different than a customer standing in your showroom.
Peter Kahn
Hi Chris and others, My team did the study. Thanks very much for your insightful comments. It sounds like you are both troubled by the results, but engaged and care about your customers more than most. We have been doing studies like this for years and one of the questions that plague us is "Why?" Why are email leads, particularly the ones where customers clearly state an intent to buy, treated with so little care? Are Internet departments over-worked? Are processes not in place and understood? Are sales reps mostly focused on the "walk-in"? Would really welcome your insight on what are the impediments in the store that keep the close rates so low, and deter customers from even bothering to fill out the lead forms. I would love to publish a more positive study next year. Peter Kahn Research Director: ADP/DM - Cobalt

 Unlock all of the community & features  Join Now