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CDK Global

CDK Global

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

 

Get an “Integration Revelation” For Effortless Revenue

Like bowling lanes and Bengal tigers, no two dealerships are alike. What they all have in common is that-if they’re doing it right-they’re busy as hell. That’s why an integrated digital marketing solution is a must for every one of today’s dealerships, bar none.

Integrated solutions-package deals of digital marketing services-are the wave of the future in automotive marketing, yet some dealers remain unconvinced. Here are three reasons why integrated solutions are a must for on-the-go dealers.

Three Reasons to Integrate A.S.A.P

1) The nature of digital advertising is increasingly “a rising tide lifts all boats.Actions launched in unison will naturally weave together. An integrated solution provides a comprehensive strategy that will ultimately pack much more punch than investing in single, one-off efforts like just investing in SEO, or just investing in SEM. Investing in one digital marketing service is kind of like buying one piece of the puzzle. It’s a start, but it’s not really going to get you anywhere interesting on its own. An integrated solution puts all the pieces together, creating a powerful, integrated  online  presence for your dealership.

 

2) Integrated does not mean “one-size-fits-all.” Some dealers worry that an “off-the-shelf” solution cannot possibly meet their dealership’s unique needs. “My problems are different than other dealers,” they say. “I can’t possibly benefit from an integrated solution that works for everyone else.” That’s probably true, but the important thing to distinguish here is that integrated does not mean one-size-fits-all. The best integrated solutions are wholly customizable to any range of situations; integration just means every service is handled under one roof. With fewer throats to choke, dealers with integrated solutions can enjoy a single point of contact for all their marketing needs.

 

3) Mitigating media overwhelm. Because dealerships are invariably busy, it can be a nuisance to keep up with the cornucopia of digital services popping up everywhere you turn: SEO, SEM, PPC, Zzzz. It’s enough to make a busy dealer fall asleep! An integrated solution relieves dealers of the burden of keeping up on every “next big thing” that crops up in digital marketing. Instead, they can rest easy knowing they are getting the latest and greatest marketing services, so they can focus on their real job: selling cars.

In the long run, many time-starved automotive professionals find it infinitely more satisfying to stop juggling digital marketing efforts with their day job, and simply tell their digital marketing partner, “This is what I want. Make it happen.” Dealer direction plus agency execution creates an ideal partnership for inevitable success.

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