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CDK Global

CDK Global

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

 

Get an “Integration Revelation” For Effortless Revenue

Like bowling lanes and Bengal tigers, no two dealerships are alike. What they all have in common is that-if they’re doing it right-they’re busy as hell. That’s why an integrated digital marketing solution is a must for every one of today’s dealerships, bar none.

Integrated solutions-package deals of digital marketing services-are the wave of the future in automotive marketing, yet some dealers remain unconvinced. Here are three reasons why integrated solutions are a must for on-the-go dealers.

Three Reasons to Integrate A.S.A.P

1) The nature of digital advertising is increasingly “a rising tide lifts all boats.Actions launched in unison will naturally weave together. An integrated solution provides a comprehensive strategy that will ultimately pack much more punch than investing in single, one-off efforts like just investing in SEO, or just investing in SEM. Investing in one digital marketing service is kind of like buying one piece of the puzzle. It’s a start, but it’s not really going to get you anywhere interesting on its own. An integrated solution puts all the pieces together, creating a powerful, integrated  online  presence for your dealership.

 

2) Integrated does not mean “one-size-fits-all.” Some dealers worry that an “off-the-shelf” solution cannot possibly meet their dealership’s unique needs. “My problems are different than other dealers,” they say. “I can’t possibly benefit from an integrated solution that works for everyone else.” That’s probably true, but the important thing to distinguish here is that integrated does not mean one-size-fits-all. The best integrated solutions are wholly customizable to any range of situations; integration just means every service is handled under one roof. With fewer throats to choke, dealers with integrated solutions can enjoy a single point of contact for all their marketing needs.

 

3) Mitigating media overwhelm. Because dealerships are invariably busy, it can be a nuisance to keep up with the cornucopia of digital services popping up everywhere you turn: SEO, SEM, PPC, Zzzz. It’s enough to make a busy dealer fall asleep! An integrated solution relieves dealers of the burden of keeping up on every “next big thing” that crops up in digital marketing. Instead, they can rest easy knowing they are getting the latest and greatest marketing services, so they can focus on their real job: selling cars.

In the long run, many time-starved automotive professionals find it infinitely more satisfying to stop juggling digital marketing efforts with their day job, and simply tell their digital marketing partner, “This is what I want. Make it happen.” Dealer direction plus agency execution creates an ideal partnership for inevitable success.

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