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CDK Global

CDK Global

CRM

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About the Product

Drive Strong, Sustained Revenue with Strategic Customer Relationships Having the tools necessary to increase customer satisfaction and successfully manage your relationships is essential. CDK CRM can help your automotive dealership reach out to more people and track those leads. All you have to do is turn them into customers.

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Product Summary

Star Rating Distribution:
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1

Recent Verified Ratings  Rate a Vendor

Recent Verified Ratings

Mixed Feelings
Reviewed by a Marketing Director February 24th
Recommended: NO
✅ Verified Rating

Pros: The CRM itself works pretty well.

Cons: My frustrations with CDK are mainly that their customer support is not great, and they require third party verification. This is very frustrating! Causes a lot of headaches.

Could Use Improvement
Reviewed by a Sales Manager February 23rd
Recommended: NO
✅ Verified Rating

Pros: This system integrates very poorly with other software or programs. It is not bad in and of itself, but makes doing certain operations difficult.

Cons: I wish that they would open up to other platforms.

Great Product!
Reviewed by a BDC Manager February 17th
Recommended: YES
✅ Verified Rating

Pros: Awesome product. I like all of the various options for campaigning.

Cons: Sometimes it does too much, it can be a bit complicated.

Great Product!
Reviewed by Other February 15th
Recommended: YES
✅ Verified Rating

Pros: This CRM is great, especially compared to others I have used.

Cons: None

Dealer Rating
Reviewed by a BDC Manager Sep 15, 2015
Recommended: NO
✅ Verified Rating

Pros: Nothing

Cons: I have used 8 different CRMs and this is by far the worst. They should stick with DMS and leave the CRM tools to companies that actually care to make a good product. Poor layout, reporting is terrible and email templates severely limited. I can't think of one feature that is even as good as any other CRM, much less better than any at anything.

Dealer Rating
Reviewed by a Dealer Professional Jun 24, 2015
Recommended: NO
✅ Verified Rating

Pros: Gets the job done. They are starting to improve the mobile version

Cons: CDK (ADP) CRM is outdated and in needs to be brought up to speed to contend with the other CRM products that are out there. The user interface on the main client is overwhelming for most salespeople and cluttered. They really need improvement in this area. Support can take awhile to get back to you when you have a problem.

Dealer Rating
Reviewed by a Marketing Director Feb 5, 2015
Recommended: NO
✅ Verified Rating

Pros: I honestly have nothing good to say about the CDK CRM. Everything about it is counter-intuitive and not user friendly. It is not designed with an end user in mind.

Cons: I think most everything has been said in other reviews. The system is antiquated, important e-mail reporting metrics are missing. E-mail templates are extremely limited and for some reason CDK likes to throw its own code into the HTML. Phone support is bad to the point of being adversarial. We regularly have issues with leads not being delivered. Promised updates never appear.

Dealer Rating
Reviewed by a Dealer Professional Dec 11, 2014
Recommended: NO
✅ Verified Rating

Pros: Theoretically does everything you need

Cons: Terrible UX for sales and management No email metrics (open rates, etc.)

Dealer Rating
Reviewed by a Sales Manager Nov 18, 2014
Recommended: NO
✅ Verified Rating

Pros: multi-functionality-ADP desking tool

Cons: Support, updates are slow in coming.

Dealer Rating
Reviewed by a Marketing Director Nov 11, 2014
Recommended: NO
✅ Verified Rating

Pros: System is very responsive. No waiting for pages to load, do a search, etc. Email/chat support has improved slightly.

Cons: The name changed, but it's still ADP with terrible phone customer support. Custom reporting is a pain. Custom templates are limited to very small image files. Email campaigns are ridiculous to try and schedule. You don't know whether or not they actually went out. Reporting in general is very limited. Multiple leads from the same name, address or phone are problematic. Antiquated interface.


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