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Aimi Gundersen

Aimi Gundersen Project Manager

Aimi Gundersen Blog Posts

Three Things Millennials Want You To Know

Three Things Millennials Want You To Know

Millennials and Automotive. Again. We keep talking about millennials in the automotive industry as though they are a new disruption, but millennial…

Tools, Techniques, and Training for a Successful BDC

Tools, Techniques, and Training for a Successful BDC

Setting up a successful Business Development Team is critical for many reasons. We know that consumers are shopping online (95% of people use the internet…

The 8 Things You Need To Know About Training a BDC

The 8 Things You Need To Know About Training a BDC

Is the Customer Experience important to your dealership? Just listen to a webinar, pick up a magazine, or look online and you will see the conversation re…

Is the End of Automotive Near?

Is the End of Automotive Near?

Is it all over? Millennials in the automotive industry. What does that even mean? Excitement? Fear? Annoyance at the overuse of the term?   To some it …

The Evolution of Millennials and Cars

The Evolution of Millennials and Cars

Millennials.They make up more than 75 million of the U.S. population, and have been researched, analyzed, and dissected from their emergence onto the scene…

Enough With the Windsocks. It's 2015.

Enough With the Windsocks. It's 2015.

I am tired of people talking about how digital media is becoming a presence and how it needs to incorporated it into automotive marketing. Truly--how man…

Training that Sticks, Not Stinks

Training that Sticks, Not Stinks

BDCs, CRMs, Elite Customer Service, Brand Expertise--these are all things you must know and master to be competitive in a dealership. But this information …

4 Ways to Avoid a BDC Fail

4 Ways to Avoid a BDC Fail

  This post is housed on the BetterCarPeople.com blog. Visit this site for leading industry trends, practical applications, and interesting news in the a…

Recipe for Success: Mixing Technology with your BDC

Recipe for Success: Mixing Technology with your BDC

We live in exciting, crazy times--and these times have drastically changed the way we sell and service cars. I was in High School in the early 90’s, stil…

Starting a Service BDC? Do these two thing right now.

Starting a Service BDC? Do these two thing right now.

In my previous blog “If you ain’t first, you’re last,” I discussed the importance of Service BDCs and why you must start with the end in mind. If y…

Great Service BDCs: Lesson From Talladega Nights

Great Service BDCs: Lesson From Talladega Nights

I am not a wealth of knowledge when it comes to NASCAR. I love watching it, but could not tell you why drivers do what they do. Now, ask me about Talla…

Does Price Trump Value?

Does Price Trump Value?

Does Price Matter? I know that seems like a foolish question--of course it matters. A low price price evokes the feelings of value. A higher cost may conn…

When Should You Kiss Your Customers?

When Should You Kiss Your Customers?

Yes--KISS your customers. Would they get freaked out? Perhaps... So, thankfully I am talking about KISS as the acronym. Go ahead and put…

March Madness: 5 Ways Your BDC Could Go All The Way

March Madness: 5 Ways Your BDC Could Go All The Way

Okay, so my brackets, like many of yours, are already a hot mess. UCLA beat SMU; UAB over Iowa State; Georgia State defeated Baylor--and those were just on…

Say Millennial One More Time...

Say Millennial One More Time...

Okay--so I admit it. I am incredibly tired of the word Millennial. To the point where I think there should be a drinking game associate with the word: Ever…

Welcome Complaints

Welcome Complaints

People are going to complain regardless--wouldn't you rather control the environment? Most people complain about something. It is human nature. We complai…

Why Video Email is Not as Hard as You Think

Why Video Email is Not as Hard as You Think

Recently I have been writing about ways to improve and enhance your BDC. I talked about 3 key elements of a BDC and how to get your BDC to Develop Busi…

Is your BDC a call center or a business development center?

Is your BDC a call center or a business development center?

A BDC in the automotive industry is not a new or innovative concept. People have been writing about, researching, and developing BDCs for years--and much m…

Can your customer hear you?

Can your customer hear you?

Who is your customer? I have had many discussions concerning who the target automotive customer is and how to market to them. Social Media is obviously a…

New Year--New Approach to Monday Mornings?

New Year--New Approach to Monday Mornings?

I am not a big fan of New Year’s Resolutions. Mostly because I constantly break them. I put thought into them, make an effort to better myself through th…

It is almost 2015! Now What?

It is almost 2015! Now What?

So--it is almost 2015. Another year past and a new future approaching. As I follow the news in the automotive industry, it reminds me much of Y2K. I rememb…

Are 11 pm Shoppers Serious Customers?

Are 11 pm Shoppers Serious Customers?

How long does it take you to respond to an internet lead? An hour? Two? Ten?   I am in the market for a new vehicle and have been shopping around to my …

When Fast Isn't Enough

When Fast Isn't Enough

We have all been there. You send out an important e-mail, are excited when a response pings into your inbox, and anticipate what you will soon read. You cl…

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