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Alex Schnee

Alex Schnee Travel Blogger and Journalist

Exclusive Blog Posts

Oli Gardner on the Importance of Clarity

Oli Gardner on the Importance of Clarity

    2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website.  How can you make sure your webs…

How to Interview a Potential New Hire

How to Interview a Potential New Hire

  Asking the proper questions is essential to identifying the right candidate for your dealership.  Often, we ask templated questions that…

Customer Loyalty, Rewards, and Repeat Business [VIDEO]

Customer Loyalty, Rewards, and Repeat Business [VIDEO]

Customer loyalty is one of the most significant achievements for a business. It leads to repeat business, referrals, and word-of-mouth advertising. The bes…

Where is the True ROI in Fixed Ops?

Where is the True ROI in Fixed Ops?

Everyone is talking about KPIs and measuring the past ten months to plan for the next calendar year. It’s critical stuff. A dealership would stru…

How to Cut Through The Marketing Noise

How to Cut Through The Marketing Noise

  2018 DSES keynote Jay Acunzo sat down with us and discussed effective marketing in a noise world. …

How Having a Proper Branding Strategy Can Make or Break Your Business

Most companies have had to rely on larger marketing departments in order to make a sale nowadays. The truth was that it was much easier to get your point across when you didn’t have to worry about advertising online. Much of whether a business ends up succeeding or not now depends on how well they can market themselves—and how well they can develop a branding strategy that works.

 

Here’s how important knowing yourself as a brand can be when you want to see success in your marketing. 

 

Branding helps you find your buyer

 

Do you know who your ideal customer is? If you don’t, then you’ll want to find out. Knowing how you want to present yourself and the kind of people you will end up attracting as a business can often be defined by your branding. You’re more likely to know your audience and know how you should approach your marketing plan when you have a clear idea of what your look and feel is. From there, you can develop a roadmap toward reaching the right people at the right time.

 

Branding helps your budget

 

Once you have a clear idea of whom you plan to market to, you can then develop a budget that can fit your strategy. While it might seem like a lot of work to put all your funds in a spreadsheet, it can also help you to identify where you can allocate certain amount of marketing money. You might need to spend more money on your website or consider paid ads. However, it can be especially hard to do this if you aren’t sure who you need to reach when you advertise.

 

Branding can help you set future goals

 

Knowing your brand inside and out can be one of the best ways to recognize where you should go with a specific idea and how you can develop a way to reach an end goal. When you have a clear idea of what would work with your branding and what would need changing, you’ve already developed the right mindset for success. Before you take a look and making any major alterations to your advertising or marketing strategy, see if it is in line with the plans you have for your branding.

 

Branding can keep your team focused

 

There are always going to be times where your team is distracted and you don’t have a clear direction for them. As a manager or business owner, it’s often your job to create a set of attainable goals that can help your employees get back on track again. Branding can help you to find those tasks and can keep your team focused on the tone, budget, and voice that you want your business to have. It’s a small thing, but it really can help bring your team together for a common goal.

 

Branding can initially take some work, but the truth is that it can actually end up saving you a lot of effort down the line. Knowing your brand can actually end up changing the way you approach your business practices and how you want to appear to the clients who will become your next buyers.

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