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From: Jared Hamilton
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Alex Schnee

Alex Schnee Travel Blogger and Journalist

Exclusive Blog Posts

What's the Deal With Split Deals?

What's the Deal With Split Deals?

We have all had one time or another where we had to split a deal. Splitting that deal, however, was often easier said than done. Once we had an agreem…

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Week after week we have the same meeting at the dealership. That is the GM sitting down with each department manager to review where they are at, projectio…

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Attribution is a constant source of frustration for dealership managers, especially since online shopping entered the scene over the last 15 years. The aut…

Rock’s Rants: Service Advisors and Phones

Rock’s Rants: Service Advisors and Phones

It's 7:00 a.m. and your dealership's service lane is filled with customers and their vehicles. As a service advisor, your job is to greet these cus…

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

Post prepared by in-house Onilab writers Price is the most influential benchmark in a buyer’s decision to purchase the goods. According to pwc.com…

How to Choose the Right Location for Your Auto Business

If you’ve been thinking about how to reach the right customers for your business and how you can foster new relationships with clients, then finding out where you want to place your dealership can be a big part of whether you will be successful or not. Location might not seem as though it could be a determining factor in whether customers will discover your business, but it can change how you market yourself and the types of buyers you attract.

 

Here’s how to choose the right location for your dealership. 

 

Consider prices

 

How much you plan on spending for the structure where you will place your dealership can be one of the most essential parts of finding the right place for you. While businesses for sale in Los Angeles might make sense at first, it might be too expensive for you to receive a return on your investment. On the other hand, a place that is cheaper might not attract enough clients in order to make a profit. How much you are willing to spend on a location can narrow down your options by quite a bit.

 

Consider your merchandise

 

Part of selling your cars is showing them off on a lot that makes them look appealing to clients. The location you eventually choose should have an area where you can properly display the automobiles you have for sale and the prices. Many dealerships tend to be placed on busy roads where there is a lot of traffic and drivers can see what is available as they go past. It can be more difficult to sell cars that are tucked away. Just like a window display at a shop, your dealership should show off the valuable cars you have available for sale.

 

Consider room to grow

 

While placing your dealership in the center of town might seem like a good idea at first, as you grow, you might find yourself wishing you had more room to store inventory. Because the cars you are planning to sell also need a large amount of space, finding a spot a little bit outside of the main drag can end up serving you when you are planning to add new cars. It might be hard to know the likelihood of how much you will want to expand when you are first starting out, but having a location that offers the opportunity for growth can help you choose your spot.

 

Consider the area

 

However, you don’t want to be too far away from where your clients are located. If your dealership is too difficult to find or get to, then potential customers might consider other options and look to the competition. The best thing you can do as a dealership owner is find a balance between room to grow as a company and how often you will be seen by clients who will want to buy your cars. Once you find that spot, you’re likely to see a number of people looking for a test drive.

 

Location is important with almost every business, but it can be especially important for a car dealership. By doing a bit of research, you can find a place that will serve you and your company for years to come.

 

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