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Alex Schnee

Alex Schnee Travel Blogger and Journalist

Exclusive Blog Posts

Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

How to Choose the Right Location for Your Auto Business

If you’ve been thinking about how to reach the right customers for your business and how you can foster new relationships with clients, then finding out where you want to place your dealership can be a big part of whether you will be successful or not. Location might not seem as though it could be a determining factor in whether customers will discover your business, but it can change how you market yourself and the types of buyers you attract.

 

Here’s how to choose the right location for your dealership. 

 

Consider prices

 

How much you plan on spending for the structure where you will place your dealership can be one of the most essential parts of finding the right place for you. While businesses for sale in Los Angeles might make sense at first, it might be too expensive for you to receive a return on your investment. On the other hand, a place that is cheaper might not attract enough clients in order to make a profit. How much you are willing to spend on a location can narrow down your options by quite a bit.

 

Consider your merchandise

 

Part of selling your cars is showing them off on a lot that makes them look appealing to clients. The location you eventually choose should have an area where you can properly display the automobiles you have for sale and the prices. Many dealerships tend to be placed on busy roads where there is a lot of traffic and drivers can see what is available as they go past. It can be more difficult to sell cars that are tucked away. Just like a window display at a shop, your dealership should show off the valuable cars you have available for sale.

 

Consider room to grow

 

While placing your dealership in the center of town might seem like a good idea at first, as you grow, you might find yourself wishing you had more room to store inventory. Because the cars you are planning to sell also need a large amount of space, finding a spot a little bit outside of the main drag can end up serving you when you are planning to add new cars. It might be hard to know the likelihood of how much you will want to expand when you are first starting out, but having a location that offers the opportunity for growth can help you choose your spot.

 

Consider the area

 

However, you don’t want to be too far away from where your clients are located. If your dealership is too difficult to find or get to, then potential customers might consider other options and look to the competition. The best thing you can do as a dealership owner is find a balance between room to grow as a company and how often you will be seen by clients who will want to buy your cars. Once you find that spot, you’re likely to see a number of people looking for a test drive.

 

Location is important with almost every business, but it can be especially important for a car dealership. By doing a bit of research, you can find a place that will serve you and your company for years to come.

 

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