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Alex Schnee

Alex Schnee Travel Blogger and Journalist

Exclusive Blog Posts

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

EVs and Hybrids Aren’t Green, Not Even Close

EVs and Hybrids Aren’t Green, Not Even Close

A Swedish meta-study, which analyzes and summarizes studies completed  in the EV field, found that around 150 to 200 kgs of CO2 equivalents (envi…

Why Continuing Education Is Important for Your Business’s Success

Experience is an important skill often mentioned in the business world, but it’s not often that the importance continuing education is spoken about as much as it should be. Trends are always changing and new technology can make it difficult for older employees to keep up as the industry continues to move to the future. Continuing education is one way you can improve your business for a low cost.

If you’ve been thinking about the ways you might educate your current employees, then you might be wondering about the benefits of continuing education and how you can encourage learning in the office. 

Make your employees excited again

If you have had employees doing the same job over a number of years without any change, you might notice that they are starting to become bored with the same tasks. This can lead to discontent and frustration and can take the excitement out of the work environment. Most industries are always changing a little bit every year, and if it has been some time since your employees have learned the newest trends within the industry, then enrolling them in a classroom environment might get them excited again.

This can also greatly benefit you because employees are likely to come back from class with new ideas on how to make the company better.

Technology changes rapidly

Most industries have seen some major changes of late as companies choose to work remotely, higher-quality and more intuitive software is created, and certain technology becomes obsolete. Moreover, website design and digital marketing are more important than they ever have been and are now essential to the success of your business.

In order to keep up, it’s a good idea to constantly know which trends could work for you and to include your employees in the process of learning more about your industry. Looking into which classes are available (many of them online) can be a start to knowing what’s going on with the competition and which technology you should think about implementing in your business.

It might be required

In some states and in some industries, it might be necessary that your employees take continuing education classes. Insurance agents, nurses, and many other professions require a current knowledge of the industry in order for them to work. When you put together your business’s budget for the year, remember to include any continuing education courses that your employees will need to continue working. States have different laws, as well, so it’s good to know the guidelines and requirements of where your business is located and what that will require of you as an employer.

Certification means a lot to clients

One way to show that you are a business that can be trusted is to share with clients that your employees are certified in their area of expertise. Many certifications can be renewed on a semi-yearly basis (some require more frequent testing and classes) that your employees can point to if there is any doubt about their qualifications. It’s also a way to show that there is a standard of quality that you have agreed to as a business.

Along with a good reputation, certification offers you a chance to show the accomplishments of your employees and to offer your clients the best information and trends related to the industry.

Continuing education is a cheap way to encourage employee morale and to remind clients that you care about your business. Many universities and college have options for continuing education if you feel like it is the right choice for you and your business.

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