Car Salesmen have a tough job. They have to juggle demands, personalities and the clock, all the while attempting to engage customers in a way that makes them advocates of your dealership. Put the right people in those slots. Listen to the personnel recommendations of your service manager.
Here are three easy tips that you can equip your sales team with for an improved bottom line:
1. Improve the Customer Experience.
Following the basics, which include a high percentage of walkarounds, multipoint inspections, and a complete and confident explanation of mechanical inspection recommendations to the customer.
2. Create a incentive funds program
A sales program can put extra income in your sales teams pockets. The low-hanging fruit is often tire sales. Fog Light add-ons has also worked wonders. Typically, there is a lift in sales when a system is installed to encourage your team to pitch these not so common add-ons.
3. Finance Service and Repairs.
A customer comes into the shop needing brakes, but the inspection shows an alignment and other work, including warranty, and suddenly the customer is faced with not just a $250 brake job but more than $800 in repair work. That’s a hard for the sales team to justify but customers more quickly buy those additional service recommendations when they can break them down to $40 a month, for example.
Train them well, equip them with tools for success, and watch them grow your business.