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Allan Bird

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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Facebook, Inc.Image via Wikipedia

Social Networks Get Down to Business

significance

As number of business users of social networks increases, advertising expenditures rise, too

In 2008, US advertisers to spend $40M to reach business audience on online social networks

That's just the beginning, projections are that ad spending will reach $210M in 2012

Marketers will spend more over next few yrs to create and manage their own social networks

Vertical industry networks targeting just about any job description or category proliferating

Facebook has become de facto B2B social network; many business executives have joined

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