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Allan Bird

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Exclusive Blog Posts

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Facebook, Inc.Image via Wikipedia

Social Networks Get Down to Business

significance

As number of business users of social networks increases, advertising expenditures rise, too

In 2008, US advertisers to spend $40M to reach business audience on online social networks

That's just the beginning, projections are that ad spending will reach $210M in 2012

Marketers will spend more over next few yrs to create and manage their own social networks

Vertical industry networks targeting just about any job description or category proliferating

Facebook has become de facto B2B social network; many business executives have joined

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