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Image representing LinkedIn.com as depicted in...Image via CrunchBase, source unknown There is a movement happening that all Auto Industry people need to be aware of and ultimately embrace. In the beginning it was our kids who used MySpace.com to keep in touch and share their world with each other. Then Facebook.com came along and it had an older college audience that extended beyond that world to the population at large.

Now there are many sites in this arena such as Linkedin.com and Orkut.com, Xing.com etc., etc.

So what does it all mean ?

As the traditional ways of marketing are drying up and the costs skyrocketing, what can you do to drive business and even more importantly sustain it ?

You can get involved directly or watch from the sidelines until it is too late !

Companies such as Dell and Visa understand this and not only have an account on these sites but they use this new medium to provide feedback on existing products, support and help their customers and build lasting relationships that ensure their business will be around in the future.

Many companies like Dell have a dedicated staff who monitor and provide answers to questions about products they sell and service and tips on how to find additional information.

Wouldn't you rather do business with someone you know and trust because of actual experiences you have had.

This is where it's at !!!
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