Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Allan Bird

Allan Bird Owner

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Image representing LinkedIn.com as depicted in...Image via CrunchBase, source unknown There is a movement happening that all Auto Industry people need to be aware of and ultimately embrace. In the beginning it was our kids who used MySpace.com to keep in touch and share their world with each other. Then Facebook.com came along and it had an older college audience that extended beyond that world to the population at large.

Now there are many sites in this arena such as Linkedin.com and Orkut.com, Xing.com etc., etc.

So what does it all mean ?

As the traditional ways of marketing are drying up and the costs skyrocketing, what can you do to drive business and even more importantly sustain it ?

You can get involved directly or watch from the sidelines until it is too late !

Companies such as Dell and Visa understand this and not only have an account on these sites but they use this new medium to provide feedback on existing products, support and help their customers and build lasting relationships that ensure their business will be around in the future.

Many companies like Dell have a dedicated staff who monitor and provide answers to questions about products they sell and service and tips on how to find additional information.

Wouldn't you rather do business with someone you know and trust because of actual experiences you have had.

This is where it's at !!!
Related articles by Zemanta
Reblog this post [with Zemanta]

 Unlock all of the community & features  Join Now