Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Allan Bird

Allan Bird Owner

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

 

If you have any doubts about the power of Social Networking just look at the results from this year's election. The Obama campaign was the first to utilize it and they raised a new record of $150 million in September up from their previous high of $66 million. A major part of that was accomplished through Social Networking utilizing everything from their presence on Facebook, Twitter, My Space etc to name a few, to connecting with people who held rallys in their homes and neighbourhoods. They also encouraged people to download phone lists and make calls and even offered the ability to "mine" your personal phonebook and match up demographics and then download that to your iPhone as a list to make calls when you had time. The McCain campaign eventually saw the power of this and has jumped in with both feet. The benefit has been the personal touch and the empowerment that cannot be retracted and has made everything more transparent now and in the future.

This has the same application to the Auto Industry and by engaging and interacting with your customers in a meaningful way that is important to them you will reap the benefits. Get a blog going and a presence in the Social Networking world and you will find that you will build lasting relationships that result in more sales and a higher gross profit that everyone has been looking for in this new economy. Don't you buy from people you have a relationship with and trust ? What if they referred you to a relative or friend that was in the market for a car, would that increase the likelihood of making a deal ?

To read more on the election and social networking:

Election and Social Networking

 

 

 

 

 

Related articles by Zemanta

 

 

 

 

 

 

 

 

 

 

 

 

 

Reblog this post [with Zemanta]

 Unlock all of the community & features  Join Now