Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Allan Bird

Allan Bird Owner

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

 

If you have any doubts about the power of Social Networking just look at the results from this year's election. The Obama campaign was the first to utilize it and they raised a new record of $150 million in September up from their previous high of $66 million. A major part of that was accomplished through Social Networking utilizing everything from their presence on Facebook, Twitter, My Space etc to name a few, to connecting with people who held rallys in their homes and neighbourhoods. They also encouraged people to download phone lists and make calls and even offered the ability to "mine" your personal phonebook and match up demographics and then download that to your iPhone as a list to make calls when you had time. The McCain campaign eventually saw the power of this and has jumped in with both feet. The benefit has been the personal touch and the empowerment that cannot be retracted and has made everything more transparent now and in the future.

This has the same application to the Auto Industry and by engaging and interacting with your customers in a meaningful way that is important to them you will reap the benefits. Get a blog going and a presence in the Social Networking world and you will find that you will build lasting relationships that result in more sales and a higher gross profit that everyone has been looking for in this new economy. Don't you buy from people you have a relationship with and trust ? What if they referred you to a relative or friend that was in the market for a car, would that increase the likelihood of making a deal ?

To read more on the election and social networking:

Election and Social Networking

 

 

 

 

 

Related articles by Zemanta

 

 

 

 

 

 

 

 

 

 

 

 

 

Reblog this post [with Zemanta]

 Unlock all of the community & features  Join Now