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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

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It's obvious that dealers need to spend time cultivating customer relationships. We'velearned a lot about how to make customers happy and develop emotional buy in. We know the steps to creating lasting relationships between dealerships and consumers, but the piece of the puzzle that we talk about here is too often overlooked ; Happy, long-term employees help create happy customers. Let's look in more depth at a couple of ways to retain employees and consequently save your dealership money. Offer relevant training from the start One of the most effective ways to develop relationships with consumers is offering value. Offer value to your employees as well! If they see your dealership as a place to grow and learn, and are offered compensation for their progress, they'll begin to "buy in." If they see your dealership as their dealership, they will be much more convincing sales people and in a better position to develop relationships with customers. Allow job expansion Even if you're not thinking about your employees next steps, they are. Unfortunately, when employees feel underappreciated or bored, their next steps will often be out your front door. And, if they're good at what they do, they may very well take several customers with them. Offering rewards for hard work and showing that you care will help your employees invest emotionally in your company. Ultimately, their investment will bring you more loyal employees and customers alike.

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