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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

It's obvious that dealers need to spend time cultivating customer relationships. We'velearned a lot about how to make customers happy and develop emotional buy in. We know the steps to creating lasting relationships between dealerships and consumers, but the piece of the puzzle that we talk about here is too often overlooked ; Happy, long-term employees help create happy customers. Let's look in more depth at a couple of ways to retain employees and consequently save your dealership money. Offer relevant training from the start One of the most effective ways to develop relationships with consumers is offering value. Offer value to your employees as well! If they see your dealership as a place to grow and learn, and are offered compensation for their progress, they'll begin to "buy in." If they see your dealership as their dealership, they will be much more convincing sales people and in a better position to develop relationships with customers. Allow job expansion Even if you're not thinking about your employees next steps, they are. Unfortunately, when employees feel underappreciated or bored, their next steps will often be out your front door. And, if they're good at what they do, they may very well take several customers with them. Offering rewards for hard work and showing that you care will help your employees invest emotionally in your company. Ultimately, their investment will bring you more loyal employees and customers alike.

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