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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

It's obvious that dealers need to spend time cultivating customer relationships. We'velearned a lot about how to make customers happy and develop emotional buy in. We know the steps to creating lasting relationships between dealerships and consumers, but the piece of the puzzle that we talk about here is too often overlooked ; Happy, long-term employees help create happy customers. Let's look in more depth at a couple of ways to retain employees and consequently save your dealership money. Offer relevant training from the start One of the most effective ways to develop relationships with consumers is offering value. Offer value to your employees as well! If they see your dealership as a place to grow and learn, and are offered compensation for their progress, they'll begin to "buy in." If they see your dealership as their dealership, they will be much more convincing sales people and in a better position to develop relationships with customers. Allow job expansion Even if you're not thinking about your employees next steps, they are. Unfortunately, when employees feel underappreciated or bored, their next steps will often be out your front door. And, if they're good at what they do, they may very well take several customers with them. Offering rewards for hard work and showing that you care will help your employees invest emotionally in your company. Ultimately, their investment will bring you more loyal employees and customers alike.

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