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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

We’ve already established the importance of employee retention. Now let’s look at some practical ways to keep your best and brightest on board. Giving good employees a measure of autonomy lets them know you trust them. When success is in large part an individual responsibility, individuals tend to step up to the plate. Although mentoring and training are important for all employees, letting competent individuals have ownership over their work is a great motivator. Help them create a plan of action based on their strengths, then step back and let them flourish. And ALWAYS reward a job well done. Also make sure you regularly solicit feedback from employees. You should be informed on the overall feeling and culture at your dealership, and not just what management thinks. It’s also very important to find ways to incorporate that feedback into the culture. If employees feel they have voiced their opinions and their opinions are being ignored, they will be less motivated and are much more likely to look elsewhere for gainful employment. Take the time get feedback and use it to improve your dealership culture.

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