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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

As mentioned previously, training and resources can potentially lead employees to leave companies as they increase in value. This tendency can be nipped in the bud with a little caution during the hiring process. If companies take care to hire teachable employees with a propensity to commit, and take the time create a favorable impression from the start, they will find that an investment in those employees will be very low risk. Many of a company’s attrition issues are determined during the very early stages of their relationship with new employees. A study by Ipsos-Reid claims some 30% of employees plan to leave their job within two years. But, Corning Glass, the specialty glass and ceramics giant, found that employees who enjoyed a positive orientation to the company were 70% more likely to remain at their job for at least three years. Employee retention starts with the interview. Choose your employees based on attitude and ability to learn. Be sure to continually give them the tools they need to succeed. Entrust them with some semblance of autonomy, the ability to participate in company wide decisions and opportunity to expand their skill sets, and kiss high employee attrition good-bye.

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