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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

I noticed recent Discussion Board postings about whether to brand your dealership or yourself.  It is an interesting discussion, particularly in our industry with the estimated employee turnover of 40%.   I started thinking about how this issue relates to improving dealership employee attrition.  And I think in most cases both the dealership and the individual should be branded, and this includes all departments that are customer facing.  Your customers should have an attachment to your dealership, and this means an attachment to your employees because they are a part of the dealership.  If they don't feel apart of the dealership, you're not managing well: either you're not creating a culture of inclusion or you hired the wrong person.  Customers (in most industries and especially ours) notice when their key contacts leave.  Vehicle purchases and even parts and service can involve a lot of money, and a lot of emotion.  When consumers develop trust with dealership personnel, they can be incredibly loyal and make referrals.  It's one of the best ways we have to generate more business.  And you can easily lose that business when employees leave.  Yet another reason to focus attention on retaining your good employees …   

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