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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

I noticed recent Discussion Board postings about whether to brand your dealership or yourself.  It is an interesting discussion, particularly in our industry with the estimated employee turnover of 40%.   I started thinking about how this issue relates to improving dealership employee attrition.  And I think in most cases both the dealership and the individual should be branded, and this includes all departments that are customer facing.  Your customers should have an attachment to your dealership, and this means an attachment to your employees because they are a part of the dealership.  If they don't feel apart of the dealership, you're not managing well: either you're not creating a culture of inclusion or you hired the wrong person.  Customers (in most industries and especially ours) notice when their key contacts leave.  Vehicle purchases and even parts and service can involve a lot of money, and a lot of emotion.  When consumers develop trust with dealership personnel, they can be incredibly loyal and make referrals.  It's one of the best ways we have to generate more business.  And you can easily lose that business when employees leave.  Yet another reason to focus attention on retaining your good employees …   

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