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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

Exclusive Blog Posts

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

I noticed recent Discussion Board postings about whether to brand your dealership or yourself.  It is an interesting discussion, particularly in our industry with the estimated employee turnover of 40%.   I started thinking about how this issue relates to improving dealership employee attrition.  And I think in most cases both the dealership and the individual should be branded, and this includes all departments that are customer facing.  Your customers should have an attachment to your dealership, and this means an attachment to your employees because they are a part of the dealership.  If they don't feel apart of the dealership, you're not managing well: either you're not creating a culture of inclusion or you hired the wrong person.  Customers (in most industries and especially ours) notice when their key contacts leave.  Vehicle purchases and even parts and service can involve a lot of money, and a lot of emotion.  When consumers develop trust with dealership personnel, they can be incredibly loyal and make referrals.  It's one of the best ways we have to generate more business.  And you can easily lose that business when employees leave.  Yet another reason to focus attention on retaining your good employees …   

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