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Jared Hamilton
From: Jared Hamilton
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Allan Cooper

Allan Cooper Principal

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Car Dealerships Hires Women Sales Staff Only

An interesting article in the Sydney Morning Herald today. 

In Sydney Australia, the car sales industry seems to have been dominated by snappily dressed, well-coiffed men since the horse and cart were put out to pasture.

But the male domination of the car yard will soon end - at least for one local company.

High-end retailer Trivett Cars has been granted an exemption from sex discrimination laws so that it can hire only saleswomen for its 22 dealerships in western Sydney and Melbourne.

Trivett hopes that by increasing the proportion of women among its sales and service staff it will attract female customers who are sick of patronising questions like, ''Is your husband around?'' or ''Wouldn't you prefer something yellow?'

I wonder if there will be a similar situation here in the USA, and if so, which State will be the one that steps out on a limb?

Read then entire article here

What do you think?

 

 

Erin Carbonneau
As a former saleswoman from a local Vermont dealership, I have to say that being the only female in a staff of men was a HUGE advantage. I had customers of both genders gravitate to me, but for very different reasons. The women told me they felt "safer" with me, that I was less likely to take advantage of them. The men always seemed to enjoy firing off technical questions to try and trip me up - as if I wouldn't know much about cars because I was a woman. Both sides of the coin were amusing, and both made me sales on multiple occasions! I don't think that competitive advantage would exist quite so readily in a dealership full of women, but it might make me drive down the street a little further to see if the sales process was any different!

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