We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
An interesting article in the Sydney Morning Herald today.
In Sydney Australia, the car sales industry seems to have been dominated by snappily dressed, well-coiffed men since the horse and cart were put out to pasture.
But the male domination of the car yard will soon end - at least for one local company.
High-end retailer Trivett Cars has been granted an exemption from sex discrimination laws so that it can hire only saleswomen for its 22 dealerships in western Sydney and Melbourne.
Trivett hopes that by increasing the proportion of women among its sales and service staff it will attract female customers who are sick of patronising questions like, ''Is your husband around?'' or ''Wouldn't you prefer something yellow?'
I wonder if there will be a similar situation here in the USA, and if so, which State will be the one that steps out on a limb?
What do you think?