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Allison Phelps

Allison Phelps Sr. Communications Manager

Exclusive Blog Posts

The Pros and Cons of Buying Lower CR Grade Inventory

The Pros and Cons of Buying Lower CR Grade Inventory

By Curtis Sampson, Rapid Recon As the supply of Grade 4 and 5 used cars continue to dwindle, franchised dealers will increasingly turn to lower conditio…

[Podcast] Craft a Reward Structure that Motivates Your People

[Podcast] Craft a Reward Structure that Motivates Your People

In this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss the steps to creating a reward structure for your dealership that motiva…

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

New Brand Campaign Showcases Cars.com's Mix of Art and Science That Creates Perfect Car Matches4

‘It’s Matchical’ Spotlights the Extraordinary Intelligence Behind Cars.com’s Match of 20 Million Monthly Unique Shoppers, With 50,000 New Cars Added Daily.

The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the Cars.com marketplace to successfully connect its more than 20 million monthly unique car shoppers with the vehicles that meet their needs, budgets and exceed their expectations. With 50,000 new and used cars added daily from local dealers across the country, car shoppers never miss the chance to find their perfect match on Cars.com.

“Cars.com has been creating car chemistry for nearly 25 years, and we’ve learned it’s both art and science that creates a lasting connection between Americans and their cars,” said Brooke Skinner Ricketts, chief experience officer at Cars.com. “We’ve seen car buying and selling transform toward virtual first at an incredible pace in the last year. Shoppers want a personalized experience that curates their choice based on data science and their personal preferences. Our combination of vast selection of fresh inventory with intelligence enables us to meet these demands like no other marketplace can.” 

"It's Matchical" is an evolution of the successful themes of Cars.com's 2018 "We Met on Cars.com" brand campaign, demonstrating the awe and confidence that results from intelligent curation. It’s more than magical, it’s matchical.

And while the grand reveal is the perfectly curated car match, the entire Cars.com experience is worthy of marvel. With industry-leading expert content and nearly 10 million consumer reviews, Cars.com's digital-first capabilities allow consumers to connect with local dealers through live video and online chat, experience the sights and sounds of a virtual test drive, and even select from millions of vehicles available for contactless, local home delivery.

“It’s Matchical” rolls out nationwide today with an integrated creative campaign across TV, connected TV, digital video, social media, display, radio and digital OOH. Its new TV spots, “Diner” and “Everywhere,” will be featured during the 2021 NCAA Division I Men's Basketball Tournament in March and will air nationally throughout 2021. 

Please visit the company’s YouTube channel to experience the Cars.com “It’s Matchical” campaign. 

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