Self
Hamilton the Millenial
As I put down the biography of one of our lesser known Founding Fathers, Alexander Hamilton, I couldn't help but think what would he think of the incoming generation known as the Millenial.
I'm sure good 'ol Alex would be utterly flabbergasted that instead of news traveling between towns and posts by horse and courier is now instantly received via selfies and hashtags - what a gas! Hamilton, our first Secretary of Treasury, would be taken for a spin considering the way money moves with ease between apps, the internet and the recent uproar of crypto currency. For the first time it made me take a step back and realize one thing...change is inevitable.
This Generation known as the Millenial is in fact the largest generation known in human history and their buying power packs heavy heat. Their trends are speaking in massive bold letters across the globe saying "WE ARE INFORMED! WE ARE IN TOUCH! AND WE AREN'T GOING ANYWHERE!" The pace at which information moves and is received is faster than ever and the Millenial carries all of that power in the palm of their hands via "smart phone." It is a true relief to have such an educated consumer. A buyer who is already aware of features, benefits, price and all the other intricacies that come with the purchase of a car.
Circling back to Mr Hamilton: He would be impressed with the resourcefulness and the ability to absorb terabytes of information in a nano second. However, Im sure he would be ill enthused with the fact that the ability to drive a manual transmission is close to obsolete but nothing lasts forever. Kudos to the Millenial and here's to moving forward.
1 Comment
DrivingSales, LLC
Really interesting, fresh perspective, Amanda! Millennials tend to get a really bad rap, but I never thought of it historically. We as dealers should be taking advantage of all the great things they bring to the table.
No Comments