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Amanda Thurman

Amanda Thurman Internet Sales & Marketing Mgr

Exclusive Blog Posts

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

Don't Be that GM

Don't Be that GM

The General Manager role isn’t an easy one, nor is it a role for the faint of heart. You need thick skin…. But that doesn't mean we don&rs…

The Best leads are Where now

As the internet and marketing manager, I am flooded with information from all parts of our buying process daily. 

How many "real" leads did we get overnight? What's our lead response time? How are the BDC holding up with all the leads? How is the salesman following up?  What's the stats on my website(s)? Where were the people looking this weekend? How did they find us? 

And the biggest question in my mind at all times is, "What is the next big thing for online car shoppers?" 

You basically can't sleep with all the numbers swishing around in an already full mind. Occasionally, I just have to shut down all the screens and refocus. I have to step back and look at the big picture of our dealership-- Who we are, our culture. 

We are unapologetically like a big family here. We treat customers like they are an extension of that family. And no matter, what type of data comes through my computer and pie charts,  it is the reliability in our service department, the trustworthiness of our sales staff and the overall kindness people experience when they come in for a visit.

We can have conversions out the wazoo online but if you can't treat them humanely with the first phone call or the first step through your door then you've already lost the chance to show them who you are.  In a complicated and rushed world, we still find the time to ask about your family and have a cup of coffee with you.

People matter. And how we treat them keeps them coming back, keeps them telling their friends and family about us, and keeps us striving to be the best we can.

Amanda Thurman

I intended on writing about actual leads, but it didn't go there today. Maybe tomorrow lol. It is a Monday after all...

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