Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amanda Tossberg

Amanda Tossberg Mrkt & Comm Professional

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Summary

I recently wrote about my new car purchase this summer. I've thought about it some more and decided to break it down into key points, again all very simple ideas, but not always practiced. Just want to get another consumer perspective out there!

 

 

 

I really think the salesperson was the key, although all the elements contributed.

 

He was friendly, neatly dressed and well spoken.

 

He knew the product and answered all of our questions.

 

He applied no pressure to us at any time.

 

He just talked to us like intelligent human beings.

 

He made some personal small talk and jokes without being invasive or crude.

 

He also didn't treat me differently because I am female.

 

He followed up with requested information when and how he said he would.

 

He introduced us to other staff and management members who were also very friendly and professional.

 

In short, I felt his manner was more that of someone working in customer service, rather than someone in sales.

 

Two days after we bought the car, he sent a hand written personal note thanking us for our business.

 

I'm glad I bought the car from the dealership. I would gladly make another purchase from them. And, I have also already recommended the dealership to others.

 

And isn't that the main goal of dealerships? From the consumer perspective, the positive experience came from relatively simple things and may have already led them to additional sales. And, they've got my future business for sure!

 Unlock all of the community & features  Join Now