As customers continue to migrate towards mobile, the opportunity to generate and convert leads also migrates. Customers who once submitted leads via your desktop site are now shopping from their smartphones. If your mobile presence does not offer the speed, ease of use, and call to action, you very well may be losing a large percentage of these customers. It's critical for dealerships to explore their options for a polished mobile platform the same way they shop for a desktop website or CRM.

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