CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
It's a topic we've addressed before here at Carloan.com, but it's one that is worth revisiting because it keeps expanding.
More dealers are relying on outside companies to help them build lot traffic and drive revenue, and they do their homework before they sign up for marketing services. As a result, they are more knowledgeable about what auto finance leads are and how they are generated. Dealers are looking to lead providers to provide answers to questions like these in order to make an informed purchase decision that will have an immediate impact for their business.
When our sales leader Bob Harwood last wrote about this topic, he covered questions like "Where do the leads originate?" and "Are the leads exclusive?" Naturally we have great answers to those questions when it comes to our products -- we just published a video last week that talks about our Auto Lead Generation Network.
Some other questions to consider include:
Your lead providers should be able to answer these questions -- and answer them in the positive.
What other questions do you need answers to when you're looking at 3rd party lead programs?