Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

The Internet is Here to Stay - Get in the Game!

 

I am old and crusty and I don’t like new things.  I don’t like Twitter, Facebook, My Space, Four Square, or any other way that people connect without ever meeting or talking to each other.  I like talking to people, hearing the inflection in their voice and letting them hear mine.  That being said, doing business online isn’t optional at this point.

When I first came to work for Carloan.com, dealers would tell me “I don’t believe in the Internet”, but it has been years since I’ve heard that.  We all see the statistics telling us that virtually every car deal starts with someone going online to do a little research.  If SEO and SEM aren’t really your thing, that’s where we come in.

Google shows different results based on where you are in the country, but I’m willing to bet that no matter where you are, if you type “apply for a car loan” in the search bar we come up at or near the top of the organic (not paid for) results.

Whether you are an independent lot without the resources to set up an internet presence, or a multi-store group spending thousands per month on the web, third party leads will bring you folks that you otherwise would not have had the opportunity to speak with. These kinds of marketing programs can do the heavy lifting for you and increase your market share of the most profitable customers out there. 

Remember: online traffic volume is only going to go up. Make sure that you're doing all you can to capture your fair share -- even if it means sharing the effort with someone outside your dealership.

Bob Harwood is the National Sales Manager for Carloan.com. Prior to joining Carloan.com six and half years ago, he worked on both sides of the financing process -- first at Capital One and then at a dealership here in Richmond. You can reach Bob at 804-521-8581 or via email atbharwoodATcarloan.com.

 Unlock all of the community & features  Join Now