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From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

The Internet is Here to Stay - Get in the Game!

 

I am old and crusty and I don’t like new things.  I don’t like Twitter, Facebook, My Space, Four Square, or any other way that people connect without ever meeting or talking to each other.  I like talking to people, hearing the inflection in their voice and letting them hear mine.  That being said, doing business online isn’t optional at this point.

When I first came to work for Carloan.com, dealers would tell me “I don’t believe in the Internet”, but it has been years since I’ve heard that.  We all see the statistics telling us that virtually every car deal starts with someone going online to do a little research.  If SEO and SEM aren’t really your thing, that’s where we come in.

Google shows different results based on where you are in the country, but I’m willing to bet that no matter where you are, if you type “apply for a car loan” in the search bar we come up at or near the top of the organic (not paid for) results.

Whether you are an independent lot without the resources to set up an internet presence, or a multi-store group spending thousands per month on the web, third party leads will bring you folks that you otherwise would not have had the opportunity to speak with. These kinds of marketing programs can do the heavy lifting for you and increase your market share of the most profitable customers out there. 

Remember: online traffic volume is only going to go up. Make sure that you're doing all you can to capture your fair share -- even if it means sharing the effort with someone outside your dealership.

Bob Harwood is the National Sales Manager for Carloan.com. Prior to joining Carloan.com six and half years ago, he worked on both sides of the financing process -- first at Capital One and then at a dealership here in Richmond. You can reach Bob at 804-521-8581 or via email atbharwoodATcarloan.com.

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