We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In the past week I have come across several articles related to dealerships and social media. One article was about where to draw the line and another focusing on social media presence at dealerships.
Social media is booming right now, and it’s never been more apparent than with social media giant Facebook which has over 500 million users.
I always hear that some dealers don’t use the Internet or prefer to sell cars the ‘old fashioned’ way… well if that’s the route you choose, then good luck staying afloat – because in 2011 everyone is online. Word of mouth is great, but a blog, Tweet, or Facebook promotion is even better because it reaches tens of thousands more.
Here’s how social media can help your:
I am not a dealer nor do I work in a dealership, but I do know social media. All it takes is one person to post a negative review on Facebook or Twitter for your reputation to be compromised. That one person could have 300 friends, and if one of those 300 friends re-tweeted or re-posted that comment, it could reach thousands more.
With an ACTIVE Twitter feed, Facebook page, and blog you can cover a lot of ground. You could keep current and prospective customers in the loop on what’s going on at your dealership, respond to consumer issues if they were posted on Facebook, and Tweet any news that you would like to share to keep your name in front of them in a positive way.
Besides the importance of social media to your reputation it is also helpful for business. For instance:
You may not have time to implement all three suggestions, but starting with maybe one or two out of the three could tremendously help your dealership. Try it out and let us know how it works out for you!
Have another social media platform that I should have mentioned? Feel free to enter it below in the comment box.