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Amy Taggart

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Auto Commercials. Some leave lasting impressions, others... not so much

 

 

favorite auto commercialsEveryday I can count on hearing the following song line blare through my TV: “Call Mack Mack if your credit is wack wack!” Yes it is a real line from a cheesy commercial. But it works for that brand. I know as soon as I hear that line I will see a man dressed in a bull dog costume hip hop dancing in a car lot.

 

Whether it sticks in my head because the song is catchy or the dog is adorable- the point is that it stuck with me and I recognize it. Mission accomplished on their part.

Commercials are another obvious way to market your business. You don’t have to be fancy or have a six figure budget. A flip cam and YouTube post have made many people famous and many brands popular. Although you may not have a six figure budget, you can still have six figure ideas.

Some of my favorite national car commercials that you all will recognize and can take ideas from include:

At this years superbowl one of my favorite commercials had to be the Star Wars VW commercial. With almost 40 million YouTube hits, little Darth Vader touched many people. You couldn’t watch this commercial and not smile or say “awww.”

Another favorite is the This or That Kia Soul commercial. The ad is fun, urban, and different which is what appealed to enough viewers to help Kia, for the second year in a row, roll home with The Nielsen Company’s 5th Annual Nielsen Automotive Ad of the Year award.

Another car commercial that touches us in a different way, that makes us want to root for Detroit, is the Chrysler commercial featuring Eminem. With almost 11 million YouTube plays, this commercial was definitely ambitious and re-introduced us to why Detroit is iconic.

A last commercial that debuted in 2011 was that of the Nissan Leaf featuring the polar bear. The music was right, the message was clear, and the final hug brought nature and human kind together. Great commercial for getting a message across.

Although viewing these commercials didn’t result in the purchase of any of the vehicles shown,  they stood out and made you “think.” Whether it was about saving the environment, visiting Detroit, watching Star Wars for the first time, or buying a hamster. When you think of these things, you will think of the brand from which they came.

Do you have a car commercial that you absolutely love? Share it below!

Charles Gallaer
Do you live in VA? There's a very large buy-here-pay-here dealer that has a dog named Mack-Mack that he uses in his commercials. Those ads are great, and must work on some level for that particular store as they sell a lot of vehicles. He also uses the Mack-Mack mascot on his website and other digital platforms. As for car commercials, you listed some good ones. I think there's also quite a bit of magic happening through social media, like the 2012 Focus campaign Ford is currently running. The Old Spice Man YouTube vidoes come to mind also. For me, the best TV commercials out there right now are from Dos Equis. For me, they've really hit a home run with their Most Interesting Man in the World character. The interest in the Most Interesting Man in the World carries over to their social media platforms. So, I'd say that in 2011, the name of the game is creating a memorable "traditional" media message that then encourages participation by consumers in digital media like Facebook, YouTube, etc.
Charles Gomes
You Guys have to take a look at this one.. It is called Badger salesman http://www.youtube.com/watch?v=i-SK1-iILlY....It is by far the best!!! Tell me what you think guys!! Charles
Jim Bell
@Charles...I love the badger. Kapowie!!! You got yourself a sale.
Charles Gallaer
@Charles & @Jim, "Can't you see I'm on my popcorn break...Does it look like I care? I don't!" Best.Lines.Evah
Rosa Luciano
@Gallear - yes we are in VA and Mack Mack is the mascot for the Auto Connection. Their commercials are definitely working for their business. @Gomes- I absolutely love the Badger salesman! Hilarious. Thanks for passing that along.

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