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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Facebook, and YouTube, and Twitter... Oh my!

DepeSocial Media Marketingnding on your industry, determines the type of social media you should focus on. We never really focused on social media until recently, and have had many successes. Our primary B2C social media tools include Facebook and Twitter and on the B2B side blogging and YouTube. This works for us and here are some tips to make it work for you.

Facebook:

-          Interact with your fans. If they post comments on your wall or complaints, respond to them in a timely manner. Encourage them to enter a contest, read an article, etc.

-           Post something daily or every other day. Relevant news articles work. Pose a question with the article as well to get reactions. Do not post too much though as you don’t want to take over their news feed and cause them to delete you.

-          Create contests. A monthly drawing perhaps. It can be as simple as a giveaway for liking your page, or subscribing to your newsletter. People like FREE things.

Twitter:

-          Tweet:  It’s that simple. Tweet about anything. Contests, promotions, new websites, specials, and anything else that your followers may find interesting.

-          Retweet: Read an interesting article? An industry expert say something repeat worthy? Well retweet it and share it.

-          Tweet pictures: are you at a conference? Industry related event? Take pictures and share them with your followers so they can feel included.

-          Use #hashtags: Know your hash tags. They are all over Twitter. By using the right hash tags, other people searching for that tag will find your tweet and may end up following you.

Blogs:

-          Post: Post at least once a week. The more you blog the more your website is recognized in searches.  Basically you get higher search engine positions and more backlinks if you blog regularly.

-          Write: Blog on your website. Topic can be anything related to the industry you’re in. Top ten lists, how to blogs, commentary, tips, etc.

-          Content: Use short and enticing titles.  Hyperlink wherever relevant.  Post tags and keywords for SEO. Add alternate text to your attached photos as well for SEO.

YouTube:

-          Create a channel on YouTube for your company and link it to your website.

-          Videos: videos do not have to be fancy. They can be as simple as a PowerPoint with a voice over or a 2 minutes introduction via webcam from your CEO/General Manager.

-          Do you email market? If so, this is also another great opportunity to attach your videos.

 

Do you have any social media tools or ideas that you would recommend we try?

 

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