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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Online Consumer Privacy - Are You Doing Enough?

As thrilling as it is to watch auto dealers migrate their marketing to the web, there are still some places where they need to do their homework.

Here at Carloan.com, we work with highly sensitive consumer information every single day so we take a special interest in keeping a toe in the water in terms of online consumer protection best practices.

Our GM, Tom Feary, wrote a great piece a few months back about steps dealers can take to protect consumer information offline. Recently, we’ve noticed that there are some places online where dealers must improve their security in order to avoid serious vulnerabilities to hackers and potential consumer lawsuits.

Here are a few tips for your website to make sure that you’re doing all you can to safeguard this data, once a consumer has shared it with you:

  • Make sure that your financial application is encrypted. You’d be surprised how many dealers’ websites have financial applications – including those built by some reputable website providers –  that are written in unencrypted HTML and do not include “https://” in the URL for their finance application. That means that the information is wide open.  Any savvy consumer will not submit their application if they recognize that it’s not being protected. (And by the way, we can create a secure branded financial app for you; no muss, no fuss.)
  • Take a minute to read your privacy policy – if you have one. If you’ve been paying attention, you know that you need one if you’re collecting consumer information. The federal government requires that you describe what you’re gathering and why, and how it will be used. And make sure that your website visitors can find it easily.  If you don’t have one, you’ve seen one of these if you have any credit card accounts. 
  • Get consumer consent before you pull credit. It’s a bit of a stretch to call this “online security”, but think about it from their perspective. If a consumer is not actively engaged with you and sees a hard credit pull on their report – and many of them will – they will interpret that as a fraudulent action on your part and potentially sue your dealership. As far as they know, their financial information was compromised, and you are responsible.  Might sound far-fetched, but we’ve seen it happen.

Most of the dealers we see out there actively engaged in the online world are using these best practices, which is great. But it’s the bad actors that make it tough for the rest of us. It’s up to you to make sure that you’re on the right side of the law and tenaciously guarding this sensitive information.  

Take a look at your website and ask yourself, “how are we doing?”

 

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