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From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Online Consumer Privacy - Are You Doing Enough?

As thrilling as it is to watch auto dealers migrate their marketing to the web, there are still some places where they need to do their homework.

Here at Carloan.com, we work with highly sensitive consumer information every single day so we take a special interest in keeping a toe in the water in terms of online consumer protection best practices.

Our GM, Tom Feary, wrote a great piece a few months back about steps dealers can take to protect consumer information offline. Recently, we’ve noticed that there are some places online where dealers must improve their security in order to avoid serious vulnerabilities to hackers and potential consumer lawsuits.

Here are a few tips for your website to make sure that you’re doing all you can to safeguard this data, once a consumer has shared it with you:

  • Make sure that your financial application is encrypted. You’d be surprised how many dealers’ websites have financial applications – including those built by some reputable website providers –  that are written in unencrypted HTML and do not include “https://” in the URL for their finance application. That means that the information is wide open.  Any savvy consumer will not submit their application if they recognize that it’s not being protected. (And by the way, we can create a secure branded financial app for you; no muss, no fuss.)
  • Take a minute to read your privacy policy – if you have one. If you’ve been paying attention, you know that you need one if you’re collecting consumer information. The federal government requires that you describe what you’re gathering and why, and how it will be used. And make sure that your website visitors can find it easily.  If you don’t have one, you’ve seen one of these if you have any credit card accounts. 
  • Get consumer consent before you pull credit. It’s a bit of a stretch to call this “online security”, but think about it from their perspective. If a consumer is not actively engaged with you and sees a hard credit pull on their report – and many of them will – they will interpret that as a fraudulent action on your part and potentially sue your dealership. As far as they know, their financial information was compromised, and you are responsible.  Might sound far-fetched, but we’ve seen it happen.

Most of the dealers we see out there actively engaged in the online world are using these best practices, which is great. But it’s the bad actors that make it tough for the rest of us. It’s up to you to make sure that you’re on the right side of the law and tenaciously guarding this sensitive information.  

Take a look at your website and ask yourself, “how are we doing?”

 

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