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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

NADA Data 2011 Released

 

If you've been paying attention, then the data about used cars that came out in the NADA May 2011 Recap should be no surprise. It shows an upturn in overall sales and a climb in used car prices that has been all over the news and even mentioned here.

What was even more interesting was the data they collected on dealership financial trends (see p.21 in the report, downloaded here) that showed that the new car department continues to be a drain on the average dealership, despite an encouraging 11% increase in new light-vehicle sales. The used-vehicle department, on the other hand, shows consistent profits over the last 10 years in spite of a hiccup in 2008. That's a pattern we've been seeing for a while, and I have a feeling it's going to continue as consumer credit continues to loosen up.

Here are my questions to you: how closely does this financial profile fit your dealership, and how are you maximizing your mix across new, used and service?

 

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