CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Social media is simple for the most part as long as you follow best practices and use common sense. With Facebook being one of the most popular we have a few tips for dealers to consider with regard to having a successful Facebook page.
1. Address complaints on Facebook. I have seen many dealers who are active on Facebook but do not address customer complaints. Why aren’t you doing this? What if a prospect goes to your page and reads unresolved complaints? They may not want to come into your dealership. The response can be very simple and later resolved ‘off-line’ but nonetheless it should be addressed.
2. Encourage feedback on Facebook. If a recent car purchaser comments on your wall how fantastic the experience was be sure to thank them right away. It shows that you are not only active on the site but also that you are excited about their purchase. Invite them to share a picture of their new vehicle or tag your dealership if they post it to their personal page.
3. Post personalized updates/status’s to your page. There is nothing worse than automated status updates. They are boring and automation can be taken as your dealership not being active on the site which may discourage feedback or interaction from your fans. If you post an article be sure to leave a comment before the link such as ‘I never knew that you could save gas by by doing this. Will you try it?’ followed by the article link. Posing a question will invite interaction.
Any other rules your dealership follows? Share them below!