Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Is Your Response Time Killing Your Advertising Performance?

We talk about it in our 14-Day Quickstart. We talk about it in our videos. Getting in touch with people who have asked for contact has to happen as quickly as possible in order to improve your chances of successfully converting that lead into a sale.

Now, a Hubspot article published last week and featured on Automotive Digital Marketing  cites a Harvard Business Review study on online sales leads that found that companies that reach out within an hour are "nearly 7 times as likely to qualify the lead." By their definition, that means making contact with a key decision maker and having a meaningful conversation. According to that same HBR article (dated March 2011), corporate spending on online advertising to uncover those opportunities for a conversation topped $22.7 billion in 2009, and was continuing to climb.

Think about it in terms of your business: how much are you spending per month on advertising? Do you know what the results are? And to take it a step further, if you do get a hit off of one of your campaigns, do you know what happens to it? How is it handled?

Take a look at your team and your process to make sure that you're making the most of your opportunities by responding quickly to consumers who want you to get in touch. If you're filling the top of the funnel using marketing and advertising but not making the most of what you generate, how much money have you thrown away?

On the flip side, think about how much busier your team could be if they make that call within the first hour -- and improve their chances by 7X.

You'd take that bet in Vegas, wouldn't you? Why not add that requirement at your store?

 Unlock all of the community & features  Join Now