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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

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Do you have 'presence'?


It's a given!

Every dealer should have a website or some type of online presence. If I am looking for a car, the first place I am going to look is online. I am going to research the car I want first, than see which dealer in my area has that car, and then check out their website to see their inventory.

Don’t have a website? Is the inventory at least listed somewhere? No? Well OK than, you just lost me as a prospect.

An online presence not only lets prospects know you exist and what you can offer, it also gives you credibility. A website isn't the only way to have presence either. You can also try:

  • * Facebook
  • * Car inventory site
  • * Youtube

Everyone is online now. We shop online, we socialize online, we get our news online, and some of us even work online. Posting your inventory in the Sunday paper is so 90’s to me.  I, personally, only buy the Sunday paper for the coupons, the “funnies,” and the crosswords. And besides, ultimately it’s cheaper to post online and easier to track your ROI.

So do you have presence? If not, I’d love to hear why not!

Bryan Armstrong
Agreed. It's funny but the last time I've even HEARD of anyone using a phone book it was to find the local non-emergency police station number. In fact a friend of mine said the new yellow pages tagline should be "Making up for Crummy Websites". :)
Rosa Luciano
The phone book is only good for people who don't have internet access, don't now how to use a computer, OR need something to write on top of :)
Bryan Armstrong
HA! But you forgot small children who need something to sit on to reach the table.

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