CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Every dealer should have a website or some type of online presence. If I am looking for a car, the first place I am going to look is online. I am going to research the car I want first, than see which dealer in my area has that car, and then check out their website to see their inventory.
Don’t have a website? Is the inventory at least listed somewhere? No? Well OK than, you just lost me as a prospect.
An online presence not only lets prospects know you exist and what you can offer, it also gives you credibility. A website isn't the only way to have presence either. You can also try:
Everyone is online now. We shop online, we socialize online, we get our news online, and some of us even work online. Posting your inventory in the Sunday paper is so 90’s to me. I, personally, only buy the Sunday paper for the coupons, the “funnies,” and the crosswords. And besides, ultimately it’s cheaper to post online and easier to track your ROI.
So do you have presence? If not, I’d love to hear why not!