Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Facebook is making some changes and people, surprise surprise, don't like it. The outcome of this will be that like most other changes Facebook has made- most complain, eventually get over it, and ultimately learn to love it.
But than again, Google+ wasn't around in the past, and now it's open to everyone. Basically 'Facebookers' now have the option to go elsewhere. But will they?
Quite frankly if they are not accepting of changes within a channel they are very familiar with, such as Facebook, it will be harder to adapt to something completely new like Google + so my take on it is that most will stick to Facebook for now, but perhaps acquire a Google+ account, just in case.
Why the fight against change? Well most users are students and/or in the 18-35 age range and use it for leisure. They want it to be as simple as possible and more options means something new they have to learn. They didn't sign up for this! They prefer the experience remain simple.
Why not Google+? Well Google+ is more technical and right now a large percentage of it's users are engineers or developers. Having a large group of people who do not like change, even one as simple as changing a news feed, transfer to an entirely new way of socializing is not going to happen overnight.
So for now my dear 'Facebookers' you have two options: Get with it or get something else.
Are you excited or upset about these changes? Have they affected your business at all? Share your thoughts below.