Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Diamond Shoes and Internet Leads

Earlier this week, Special Finance Insider published the results of a study conducted by AutoUSA that polled the Internet sales staff at dealerships around the country to find out how they're doing.

Not surprisingly, their findings state that "the economy is having a significant influence on customers' abilities to buy cars."  What was surprising was that "72% of respondents do not plan to cut back on their Internet marketing budgets this year."

That's good news. It means that they know that what they’re doing is working.

The other bit that looks good is item #1 in the list below, though that might be because I'm not an ISM at a dealership:

“What are the biggest challenges for your Internet marketing departments?”

  • Keeping up with lead volume: 31%
  • Quality of staff: 28%
  • Staff’s failure to adhere to written processes: 23%
  • Lack of management buy-in: 21%
  • Lack of staff accountability: 15%
  • Lack of staff training: 15%
  • Additional responses included “other” at 15% that included a mix of responses about quality of leads, lack of inventory and staff morale, and finally, high staff turnover at 11%.

That's what a good friend of mine used to call "a high class problem" -- something along the lines of “my wallet is too small for my $50 bills and my diamond shoes are too tight.”

It’s the kind of issue anyone would love to have, especially an ISM looking to sell cars in a down economy, because there are ways to tackle that shortcoming that are high impact, low resource.

Easy-to-use, lightweight lead management tools on the market today that can support a sales team and a sales process while the challenges around staff training and accountability are being addressed.

I'm sure some examples have already sprung to mind. And if you ask nicely, we may even tell you what some are.

 Unlock all of the community & features  Join Now