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People typically base their first impressions of you, right away, off of appearance. That usually will determine if they want to hear what you have to say. If you go into an interview with wrinkled slacks or scuffed shoes, you may lose your interviewers attention, and no matter how intelligent you are, their focus will remain on something other than your 'content' (like the huge coffee stain down the front of your shirt or the hot pink streak in your hair).
When interviewing, like marketing, you must always impress with your presence and your articulation. You must be confident, engaging, clean, and easy to understand. Here are 3 interview 'musts' that you can apply to your email marketing efforts.
1. Clean nails and face: is your database clean? Make sure you have current emails to avoid high bounce rates. Is the html in your template clean? This also is important so that the template is viewable in all browsers. As with a clean face, make sure your template's appearance matches your branding standards. If blue hues are your company's colors, keep it consistent. You wouldn't show up to a formal interview in clown makeup would you?
2. Basic suit and minimal jewelry: Like a basic suit your template should also be basic. With a basic suit, you are assured that they are paying more attention to the 'content' you speak as opposed to the bright orange suit jacket you decided to wear. Jewelry should be basic and kept to a minimum, similar to your images. A basic call to action button, logo, and image may suffice depending on the type of email being sent. Your audience will lose sight of the content if your images (like the 30 bangles on your wrist) are too flashy.
3. Confidence and knowledge: Like practicing for an interview you should 'practice' for an email send. Send tests to different email URL's to make sure the template looks the same in all of them. And like researching the company you are interviewing for, you should also know your audience and cater your content to that demographic.
These are just a few of the many ways you can relate an interview to an email piece. Do you have any interesting ones you'd like to share? Post them below!