Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
Although it's a couple of months away, everyone in the industry is talking about it. And when I say talk I mean blogging and tweeting. A Google search of 'NADA convention and expo 2012' resulted in over 300k hits.
On Twitter when you search #NADA2012 that too also resulted in many posts about the event.
A great way to stay in the know is to follow those accounts who are Tweeting about anything related to your industry. An example would be the Digital Dealer conference- #DD11- that took place this year. Since we did not attend, we still kept up with what was going on through blogs and tweets that attendees were posting. Not only did those posts make us feel as though we were there, but it also gave us the opportunity to interact with attendees, as well as gain more followers.
Keyword: followers! We gained about 40 new followers from #DD11 simply because we participated on a digital level, thus letting others know who we were. This year we plan to do the same with #NADA2012, except we will actually be in attendance allowing us to make personal and online connections.