Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
So we've all had a couple of days to adjust to signing "2012" on our checks and can take a little bit of a look back at the end of 2011.
Great news featured by Bloomberg last week with the headline "Dealer's Best December in Five Years Follows U.S. Sale Ads". Consumer confidence is climbing and looks to be about to continue its momentum into Q1. Couple that with the rebound by the Japanese automakers recovering from the tsunami that knocked out production capacity in March, and inventory looks to be on track to meet the demand.
There's are two 2012 predictions in Beggs' analysis that I'd like to highlight here:
“We expect new-car sales levels to continue to climb, hopefully to at least 13.5 million,” he continued. “This creates another possible 700,000 to 800,000 potential trade-ins.
“But with end-of-term lease return volumes to bottom out this year, there will continue to be a tight supply of used vehicles, thus used values will be strong again this year,” Beggs projected.
That means that handling used inventory will continue to be an important part of an effective dealership strategy for a profitable 2012.
And then there's this tidbit:
“The lending part of the industry we feel will be aggressive again in overall approvals of even slightly lower beacon scores, increased advance amounts in relation to actual cash value and longer length of loan terms,” Beggs estimated.
Now that's what I'm talkin' about.
Here at Carloan.com, we've been talking about how "special finance is back" for months now as lenders have been loosening up through Q3 and Q4 of 2011, and it continues to grow as more consumers are coming back into the market and looking for cars to buy.
Fasten your seatbelts, it's going to be a great ride in 2012!