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Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

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What NADA 2012 Sessions Look Good to You?

 

Following our own advice and getting our ducks in a row to prepare for the big NADA show in (gulp!) two weeks.

There is a wealth of breakout sessions to choose from at this year's show, as usual. There are seven different tracks in all, and you can find a great summary/description over on the Dealer Marketing Magazine website here.

Here are some I'm particularly interested in:

  1. "Ten Digital Marketing Strategies That Work Now" - Brian Pasch, CEO of PGB Digital Marketing
  2. "How to Digitally Engage Car Buyers" - Kim Stonehouse and Peter Leto, Google Inc
  3. "The New Science of Used-Vehicle Sales and Stocking" - Dale Pollak, Founder & Chairman of vAuto
  4. "Eight Ways Mobile Can Improve Your Bottom Line" - Len Critcher, President & CEO of eCarList
  5. "Proven Social Media Strategies of Top Dealers" - Shaun Raines, Natioanl Director - Automotive of DrivingSales.com
  6. "Twenty Persuasive Ways to Sell F&I Products" - James Ziegler, President of Ziegler Supersystems, Inc.

And that's just for starters.  What sessions look good to you?

It's always inspiring to see everyone come together for this show every year, and the optimism it brings with it. We're really looking forward to being there in booth #968!

Eric Miltsch
No NADA would be complete without attending Jared Hamilton's presentations as well: http://goo.gl/i79YF (The Five Most Important Digital Reports for Dealers) Jared is simply one of the most well-rounded retail industry visionaries & the fact that we have this kind of access to his knowledge is a very good thing. Sure, call me biased b/c of my relationship with Jared - however none of us are at the point where we can say we know everything and can't take something away from listening to the person who's done it, doing it now & planning to do more than just about anyone else in our industry now. (Or don't - it's only going to help me more:) http://goo.gl/i79YF
Justin Braun
I would make a point of attending one of Todd Smith's workshops. He's one of the most knowledgeable and passionate thought leaders in the industry. Here's his workshop description: Connect with More Internet Shoppers in 2012 Having a website is only step-one in building a successful online dealership. It is imperative to formulate a Conversion Rate Optimization Program to establish a competitive and unique shopping experience for online consumers. Through the implementation of a Conversion Rate Optimization initiative, you will shift site visitors from casual shoppers into active buyers. Learn step-by-step how to deliver more results from your existing website by making it more engaging on every page. Uncover the hot pages on your website and create compelling content that moves shoppers to the next step in the buying process. Presented by: Todd Smith, ActivEngage, Inc., Orlando, FL Schedule: Friday, February 3 • 12:15 pm – 1:30 pm • Room S220 Friday, February 3 • 3:45 pm – 5:00 pm • Room N201-204 Monday, February 6 • 8:30 am – 9:45 am • Room N113-114
Eric Miltsch
Yes - another strong presenter to add to the list for sure! Two others to see: Grant Cardone (http://goo.gl/0jFnT) - Zero-Cost Ways to Boosts Profits and CSI Paul Potratz (http://goo.gl/ZHoRR) - Top Strategies for the New Paid-Search Arena
Brian Pasch
Eric Thank you for mentioning my NADA workshop which I will present 3 times over the course of the 3-day convention. I look forward to seeing DrivingSales members at my workshop. PCG will also have a booth at NADA so please come and stop by and meet the PCG team. I would also like to invite DrivingSales members to the PCG Super Superbowl Party at Gordon Biersch. We took over the whole restaurant along with Tim Jackson (CADA) and KPA to create a great party for the industry. I hope DrivingSales members will attend by registering online here: http://www.pcgdigitalmarketing.com/2012-superbowl-xlvi-party/
Amy Taggart
Eric & Justin, thanks for the additional recommendations. I have a feeling that I'm going to wish I had a clone on hand to be able to get to everything I want to see. Brian, thanks for the invite & my apologies for misspelling your company name!

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