Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

"Tax Season" Also Equals "Down Payment Season"

It's been a while since I've posted anything here on DrivingSales -- it's taken me this long to recover from NADA enough to write anything worth sharing here! And in the meantime, we've moved on to that other big part of Q1 for auto dealers, Tax Season.

For most of us who have to file a tax return, "tax season" means pain and suffering.

But for a lot of consumers, it's the one time of the year when they know they're going to have a big chunk of change to put down on getting into a car -- their tax refund.

And we write about this every year because it's important every year.  Car dealers plan inventory and staffing around this 5th "season" to take advantage of this influx of cash into the car-buying market.

According to the National Retail Federation's 2012 Tax Return Survey results, just released last week, 12.3% of the consumers expecting a refund were planning for a major purchase, such as a car.

The best quote in the release:

"For some, tax season is a way to reward themselves, for others it is the perfect opportunity to get ahead on their bills or other expenses," said Pam Goodfellow, Consumer Insights Director, BIGinsight. "Whatever the decision, many consumers this year are looking forward to taking back some of their hard-earned money from Uncle Sam."

Sounds good to us.

These are exactly the kinds of folks that we see coming through our network of auto finance sites -- people looking for financing to go with that down payment from the IRS.

And we've gotten the jump in website traffic in the past few weeks to show that this is going to be a banner year for auto dealers who know how to take advantage of our auto finance leads. Check out our free Volume Estimator to see what the traffic looks like in your area and how we can help.

In the meantime, we'll just leave you with one question: what is your dealership doing to make hay while the tax season sun shines? 

 Unlock all of the community & features  Join Now