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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Dear Dealers: Stop Pulling Credit First.

Here at Carloan.com, we live at the interesting intersection between the consumer experience with automotive online marketing and the way that dealers work with those consumers who raise their hands.

That means that we've not only seen enough over the years to put together best practices for dealers, we've fielded our fair share of consumer complaints. People who've applied for a loan at Carloan.com but didn't talk to a dealer before a hard credit pull hit their credit report.

Big no-no.

Besides "make contact quickly" and "sell the appointment", the best thing you can do is "don't pull credit first."

Think about it from the consumer's perspective. If they are not actively engaged with you and see a hard credit pull on their report with your dealership's name on it – and many of them will – they will interpret that as a fraudulent action on your part and potentially sue you. As far as they know, their finance application was compromised, and you are responsible.  

Might sound far-fetched, but we’ve seen it happen.

Protect yourselves -- make sure you have a process in place and your staff is trained...and then keep an eye on it.

What are you doing right now to ensure that your team is handling consumer information properly?

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