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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

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Consumer Privacy 101

I opened this topic a couple of weeks ago when I wrote a blog post to remind you that you should never pu

ll a consumer's credit without their permission.

That post led me to think about one of our evergreen subjects here at Carloan.com -- consumer privacy.

Think about how the process of financing a car works in your dealership. Throughout the steps of the process, how do you handle the consumer's sensitive personal information? Are there any ways you might be inadvertently putting their identities or even their financial future at risk?

That applies not just in your store, but on your website, too.

Fortunately for you, we've got some great posts in the blog archives to give you some food for thought:

We'll be exploring some more best practices around consumer privacy in posts to come. In the meantime, you can check out the privacy policy we use on our primary consumer site, Carloan.com, to see how it's done.

What does your privacy policy look like? You do have one, right?

Jim Bell
Definitely something to have out there and available. Yes, we do have one, but when someone does do an online app, we always want to contact them first and confirm it is indeed who they say they are. The last thing any dealer wants is a lawsuit.
Amy Taggart
True - and there are also pre-packaged applications out there that do the verification before you even make contact. We make one. Great policy to have, btw.

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