We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I opened this topic a couple of weeks ago when I wrote a blog post to remind you that you should never pu
ll a consumer's credit without their permission.
That post led me to think about one of our evergreen subjects here at Carloan.com -- consumer privacy.
Think about how the process of financing a car works in your dealership. Throughout the steps of the process, how do you handle the consumer's sensitive personal information? Are there any ways you might be inadvertently putting their identities or even their financial future at risk?
That applies not just in your store, but on your website, too.
Fortunately for you, we've got some great posts in the blog archives to give you some food for thought: