Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
It's unofficially Consumer Privacy Awareness month here at Carloan.com, which means we're focusing on how auto dealers work with sensitive customer information.
As I wrote about earlier, this is a topic close to our hearts because of the sheer volume of car loan applications we work with on a daily basis. Each one of those applications is a person who applied online, in good faith, expecting to be able to talk to someone about buying a car. They put their trust in us to handle their information confidentially and make sure that we are not putting them at risk for identity theft.
We work hard to make sure that we're upholding our part of the bargain.
So I turn the question to you out in the field: what are you doing to protect your customers when they provide you with all the goodies that come on an application for financing?
We'll provide you with some tips and best practices as this series of posts continues, but here's a little food for thought, courtesy of Lifehacker:
"ID thieves can use an social security number to procure your medical benefits, social security, unemployment, file false tax returns, and even pawn off their criminal charges when they have run-ins with the law on you. The possibilities are limitless with the right information and an informed thief. A credit report will not show you if anyone is running up criminal charges as you, using your medical insurance to finance medical procedures, or creating a fraudulent job history report by working under your information."
[Full article is here]
Putting aside the legal implications for your dealership if you're at fault -- you don't want to be the person responsible for that happening to one of your customers, do you?