Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Recap: Best Practices for Privacy Compliance

Over the past two weeks, I've covered best practices for handling consumer information both offline and online. In case you missed it, here are the high points:

Offline:

  • Set store policies on using consumer information in the financing process and enforce them
  • Be selective about how you receive and handle consumer information
  • Dispose of all hard copies in a timely and secure manner
  • Do not pull credit without consumer consent

Online:

  •  Publish a privacy policy on your website that describes how and when you will be using the consumer's information
  • Use encryption technology for your finance application to make sure that their information is secure
  • Do not pull credit without consumer consent (it's in here twice on purpose)

Read the longer posts for more detail -- offline here, online here -- but always consult your lawyer if you have any questions about working with consumer financial data. We've got the best interests of you and the consumer at heart, but they're the ones who will make sure you're completely in compliance in with legal requirements.

In the meantime, take a look around your store and ask yourself how you're doing.

 Unlock all of the community & features  Join Now