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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Recap: Best Practices for Privacy Compliance

Over the past two weeks, I've covered best practices for handling consumer information both offline and online. In case you missed it, here are the high points:

Offline:

  • Set store policies on using consumer information in the financing process and enforce them
  • Be selective about how you receive and handle consumer information
  • Dispose of all hard copies in a timely and secure manner
  • Do not pull credit without consumer consent

Online:

  •  Publish a privacy policy on your website that describes how and when you will be using the consumer's information
  • Use encryption technology for your finance application to make sure that their information is secure
  • Do not pull credit without consumer consent (it's in here twice on purpose)

Read the longer posts for more detail -- offline here, online here -- but always consult your lawyer if you have any questions about working with consumer financial data. We've got the best interests of you and the consumer at heart, but they're the ones who will make sure you're completely in compliance in with legal requirements.

In the meantime, take a look around your store and ask yourself how you're doing.

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