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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Recap: Best Practices for Privacy Compliance

Over the past two weeks, I've covered best practices for handling consumer information both offline and online. In case you missed it, here are the high points:

Offline:

  • Set store policies on using consumer information in the financing process and enforce them
  • Be selective about how you receive and handle consumer information
  • Dispose of all hard copies in a timely and secure manner
  • Do not pull credit without consumer consent

Online:

  •  Publish a privacy policy on your website that describes how and when you will be using the consumer's information
  • Use encryption technology for your finance application to make sure that their information is secure
  • Do not pull credit without consumer consent (it's in here twice on purpose)

Read the longer posts for more detail -- offline here, online here -- but always consult your lawyer if you have any questions about working with consumer financial data. We've got the best interests of you and the consumer at heart, but they're the ones who will make sure you're completely in compliance in with legal requirements.

In the meantime, take a look around your store and ask yourself how you're doing.

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