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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Working with Special Finance - Why We Have Scripts in Our Quickstart

As we've walked through some of the elements of working with special finance, one thing we haven't taken a closer look at yet is process. This is a crucial piece of the puzzle because consistency is needed to make special finance work.

Here's what we recommend when working special finance leads so that you get the most out of your program:

  • Follow up within 15 minutes of receiving a lead
  • Sell the appointment
  • Follow up the phone call with an email
  • Confirm the appointment

The phone piece can make or break your ability to get those prospects in the door and put them in the right car.

When they join the Carloan.com Dealer Network, our dealer partners participate in a 14-day onboarding process that includes our Quickstart, a PDF that includes scripts for them to use when they're getting started. After working with special finance consumers for a couple of decades, we know what works.

If our new dealers haven't worked with special finance before, this coaching is invaluable - our account team, Nicole and Eve, walk them through best practices and even give them the words they can use when the connect with the consumer. We want them to start seeing success right away because we want them to sell cars.  (Remember, "Your Goal is Our Mission, SELL MORE CARS!®")

The good news is that you don't have to be a customer to get access to the Quickstart - hit us with a DM on Twitter using our handle @carloanco, and we'll send you a copy. Look forward to hearing from you.

 

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