CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
As we've walked through some of the elements of working with special finance, one thing we haven't taken a closer look at yet is process. This is a crucial piece of the puzzle because consistency is needed to make special finance work.
Here's what we recommend when working special finance leads so that you get the most out of your program:
The phone piece can make or break your ability to get those prospects in the door and put them in the right car.
When they join the Carloan.com Dealer Network, our dealer partners participate in a 14-day onboarding process that includes our Quickstart, a PDF that includes scripts for them to use when they're getting started. After working with special finance consumers for a couple of decades, we know what works.
If our new dealers haven't worked with special finance before, this coaching is invaluable - our account team, Nicole and Eve, walk them through best practices and even give them the words they can use when the connect with the consumer. We want them to start seeing success right away because we want them to sell cars. (Remember, "Your Goal is Our Mission, SELL MORE CARS!®")
The good news is that you don't have to be a customer to get access to the Quickstart - hit us with a DM on Twitter using our handle @carloanco, and we'll send you a copy. Look forward to hearing from you.