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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Working with Special Finance - Why We Have Scripts in Our Quickstart

As we've walked through some of the elements of working with special finance, one thing we haven't taken a closer look at yet is process. This is a crucial piece of the puzzle because consistency is needed to make special finance work.

Here's what we recommend when working special finance leads so that you get the most out of your program:

  • Follow up within 15 minutes of receiving a lead
  • Sell the appointment
  • Follow up the phone call with an email
  • Confirm the appointment

The phone piece can make or break your ability to get those prospects in the door and put them in the right car.

When they join the Carloan.com Dealer Network, our dealer partners participate in a 14-day onboarding process that includes our Quickstart, a PDF that includes scripts for them to use when they're getting started. After working with special finance consumers for a couple of decades, we know what works.

If our new dealers haven't worked with special finance before, this coaching is invaluable - our account team, Nicole and Eve, walk them through best practices and even give them the words they can use when the connect with the consumer. We want them to start seeing success right away because we want them to sell cars.  (Remember, "Your Goal is Our Mission, SELL MORE CARS!®")

The good news is that you don't have to be a customer to get access to the Quickstart - hit us with a DM on Twitter using our handle @carloanco, and we'll send you a copy. Look forward to hearing from you.

 

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