Find out how Hiley Hyundai delivered 74% new shoppers to their website. VIEW CASE STUDY
We haven't seen the latest results for Q2 from Experian Automotive yet, but a couple of news outlets are still keeping our favorite topic - subprime auto finance or "special finance" - in the spotlight:
"We are clearly seeing a loosening of credit in the auto finance market, with lenders responding to increased consumer demand," said Dr. Andrew Jennings, chief analytics officer at FICO and head of FICO Labs. "This is good news for car dealers and it should help the auto sector continue its recovery."
And when you’re done there, don’t forget to check out our Volume Estimator to see how you can get your piece of the resurgent special finance market.